Direct-Response Social Creative Lead

Swan Studio; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Professional development budget

AI-driven production methods

Job summary

Swan Studio in Sydney is seeking a Creative Strategist to craft direct response ad creative strategies across a client portfolio, ensuring top production quality and high conversions.

You will lead strategy with leading brands, collaborate with content creators and editors, and analyze data to optimize campaigns.

The role offers a path to push AI-driven production methods in a forward‑looking studio while delivering measurable growth.

Qualifications

• Minimum two years of direct response creative experience.
• Proven track record of DR ads driving purchases, sign-ups, or subscriptions.
• Strong command of short-form video and static design.
• Experience briefing editors and motion designers for post-production.
• Experience managing client relationships, timelines and budgets.
• Excellent written and verbal communication with attention to detail.
• Deep understanding of consumer psychology in digital environments.

Responsibilities

• Lead strategy and creative output for a group of leading brands, delivering measurable growth through best in class creative
• Liaise with clients to deliver an exceptional service that exceeds their expectations
• Collaborate with content creators, editors, designers, and producers to create high-quality work for your clients
• Analyse creative data to derive insights for creative optimisation and testing

Skills

Direct response

Audience psychology

Short-form video

Creative testing

Client management

Job description

Swan Studio in Sydney is seeking a Creative Strategist to craft direct response ad creative strategies across a client portfolio, ensuring top production quality and high conversions.

You will lead strategy with leading brands, collaborate with content creators and editors, and analyze data to optimize campaigns.

The role offers a path to push AI-driven production methods in a forward‑looking studio while delivering measurable growth.