Digital Marketing Architect - Multi-Channel Analytics

My Dental Group; North Sydney; In loco; AUD 70.000 - 90.000; Tempo pieno

Descrizione del lavoro

My Dental Group is expanding its marketing efforts across nine clinics in NSW. We are seeking a Digital Marketing Specialist to manage Google Ads, Meta Ads, organic content, and site updates, supporting growth across our clinics and networks.

Join a collaborative marketing team with external agencies and an inhouse photographer/videographer, delivering campaigns, analytics, and optimization week to week.

Competenze

• Google Ads experience 3 years+ in a similar role
• Experience creating new Google Ads Accounts
• Experience managing existing Google Ads Accounts
• Google software suite experience e.g Google Analytics, Google Tag Manager
• Paid Meta Ads experience 3 years+ in a similar role
• Experience planning and managing Meta Ad content
• Experience planning and managing organic Meta content
• Strong data analytics skills and techniques
• Strong data management and excel skills in reporting data and interpreting that data into actionable outcomes

Mansioni

• Campaign execution: Create and implement new campaigns across google ads, paid meta ads and organic meta content ensuring AHPRA advertising requirements are followed
• Analytics & Reporting: Complete reporting across channels at weekly, fortnightly or monthly increments. Provide actionable insights to improve results.
• Campaign management: Optimise campaigns as required and suggest
• Content optimisation: Work with internal and external teams to optimise content across paid ads, organic content and the websites.
• Cross function cooperation: Work across the marketing team, internal and external stakeholders to complete tasks. This can include visiting clinics.
• Continual Professional Development: Follow digital marketing trends, keep up to date with changes in the digital marketing landscape. Ensure we are following best practice in our digital marketing efforts to drive better results.

Conoscenze

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Data analytics

Excel

Campaign optimization

Content planning

Content optimisation

Strumenti

Google Ads

Google Analytics

Google Tag Manager

Meta Ads Manager

Descrizione del lavoro

My Dental Group is expanding its marketing efforts across nine clinics in NSW. We are seeking a Digital Marketing Specialist to manage Google Ads, Meta Ads, organic content, and site updates, supporting growth across our clinics and networks.

Join a collaborative marketing team with external agencies and an inhouse photographer/videographer, delivering campaigns, analytics, and optimization week to week.