Remote AI-First Marketing Operations Lead

Caci; Ballarat; Remote; AUD 90,000 - 130,000; Full time

Job summary

Employment Hero is seeking a Marketing Operations Specialist who is an AI-first automation expert, with deep Marketo expertise to replace manual processes with autonomous systems. You will architect our marketing engine, acting as a systems orchestrator to move from traditional workflows to AI-assisted automation.

You’ll manage Marketo and CRM integrations, troubleshoot funnel leakage, drive campaign optimisation, and partner across marketing and sales to reduce technical debt and build scalable

Qualifications

• 5+ years hands-on experience managing Marketing Automation Platforms (Marketo preferred) in a fast-paced B2B environment.
• Strong appetite for using AI tools to solve MarOps problems.
• Good understanding of data flows through the MarTech stack and how to scale solutions.

Responsibilities

• Platform Management & Support: Manage day-to-day Marketo operations with high uptime and scalable processes.
• Lead Investigations & Troubleshooting: Investigate funnel leakage, routing issues, scoring anomalies, and sync between Marketo and Salesforce.
• Operational & Campaign Optimisation: Drive Marketo optimisation, streamline campaign logic, apply AI to repetitive tasks, improve speed-to-market.
• Cross-Functional Alignment: Understand marketing, sales, and business processes and translate requirements into data constraints and solutions.
• System Overhaul & Simplification: Collaborate on high-level projects to reduce technical debt and create a clean Marketecture.
• List Operations Management: Oversee List Ops with data hygiene and timely execution, exploring AI enrichment.
• Ruthless Documentation: Maintain comprehensive docs for systems and workflows.

Skills

Marketo expertise

CRM expertise

Salesforce integration

AI mindset

Data hygiene

Automation workflows

Tools

Marketo

Salesforce

Job description

Employment Hero is seeking a Marketing Operations Specialist who is an AI-first automation expert, with deep Marketo expertise to replace manual processes with autonomous systems. You will architect our marketing engine, acting as a systems orchestrator to move from traditional workflows to AI-assisted automation.

You’ll manage Marketo and CRM integrations, troubleshoot funnel leakage, drive campaign optimisation, and partner across marketing and sales to reduce technical debt and build scalable