Regional Marketing Leader — GTM & Localization (Hybrid)

PU Prime; Sydney; Hybrid; AUD 150,000 - 195,000; Full time

Job summary

PU Prime in Sydney is seeking an experienced Regional Marketing Manager to lead marketing strategy, localisation, and GTM execution across multiple international markets. You will bridge Global Marketing with regional teams, translating priorities into locally relevant plans that drive measurable business results.

This hybrid role requires managing regional marketing leads, overseeing budgets, and delivering market development outcomes, with 3 in-office days in Sydney.

Qualifications

• Substantial regional marketing experience across international markets.
• Experience in online trading/fintech or related sectors with customer acquisition.
• Fluency in English and Mandarin Chinese, written and spoken.
• End-to-end GTM experience from research to execution and results.
• Experience leading regional marketing leads or distributed teams.
• Strong market research, competitive analysis, and strategic decision-making.

Responsibilities

• Develop regional strategy and conduct market research to identify opportunities.
• Lead GTM planning and execution with defined budgets, timelines, and KPIs.
• Localise global campaigns to fit local audiences and compliance.
• Coach and manage regional marketing leads and drive accountability.
• Oversee budgets, allocate resources, and monitor performance.
• Collaborate with Global Marketing, Product, Sales, and Compliance.

Skills

Regional marketing

GTM strategy

Market research

Team leadership

Budget management

Cross-functional coordination

Job description

PU Prime in Sydney is seeking an experienced Regional Marketing Manager to lead marketing strategy, localisation, and GTM execution across multiple international markets. You will bridge Global Marketing with regional teams, translating priorities into locally relevant plans that drive measurable business results.

This hybrid role requires managing regional marketing leads, overseeing budgets, and delivering market development outcomes, with 3 in-office days in Sydney.