Regional Branch Manager - Agricultural Sales

Essential HR; St Arnaud; On-site; AUD 120,000 - 150,000; Full time

Job summary

Crop Smart in Australia is seeking a Regional Branch Manager for Agricultural Sales. You will lead a local team, manage day-to-day operations, grow the branch and drive sales within the farming community.

You will also manage profitability, oversee stock, and travel to meet growers and secure new business. Ideal candidates bring strong leadership, 5+ years of sales in agriculture, and excellent relationship-building skills to support growers with crop protection products and agronomy knowledge.

Qualifications

• Five years minimum sales experience, preferably in agriculture or rural merchandise.
• Proven ability to lead, motivate and develop a team.
• Strong commercial acumen with experience in budgets, targets and profitability.
• Excellent communication, negotiation and relationship-building skills.
• Understanding of rural communities and growers' needs.

Responsibilities

• Lead, coach and develop Sales Representatives and Store Staff to build a high-performing team culture.
• Drive sales growth through planning, business development and customer relationship management.
• Manage branch profitability, budgets, sales targets and overall P&L performance.
• Build and maintain relationships with growers, agronomists, suppliers and the wider agricultural community.
• Manage your own customer portfolio and pursue new business opportunities.
• Monitor sales performance, margins, inventory and key KPIs.
• Oversee branch operations, stock, safety and compliance.
• Represent Crop Smart at field days, crop walks and community events.

Skills

Team leadership

Sales leadership

Relationship management

Strategic planning

Tools

NetSuite

Power BI

Agsafe accreditation

Job description

Regional Branch Manager - Agricultural Sales

Lead a team. Grow a business. Make a difference in your local farming community.

About Crop Smart Crop Smart is an Australian agricultural business committed to providing farmers with better crop protection solutions, quality products, and competitive pricing. Built on the values of integrity, excellence, partnership, growth and success, Crop Smart prides itself on developing long-term relationships with growers and supporting the communities in which it operates.

About the Role Reporting to the General Manager of Retail, you will take ownership of the day-to-day operations, sales performance, and continued growth of the local branch operations. This is a hands‑on leadership role where you'll mentor and develop your team, manage branch profitability, and drive sales strategies, while maintaining your own portfolio of customers. You'll be equally comfortable leading from the front, analysing sales performance and getting out on the road to meet growers, develop new business and strengthen existing relationships.

Key responsibilities include:

• Lead, coach, and develop Sales Representatives and Store Staff, building a positive, high-performing team culture.
• Drive sales growth through effective planning, business development, and customer relationship management.
• Manage branch profitability, budgets, sales targets, and overall P&L performance.
• Build and maintain strong relationships with growers, agronomists, suppliers, and the wider agricultural community.
• Manage your own customer portfolio, identifying opportunities to grow existing accounts and secure new business.
• Monitor sales performance, margins, inventory levels, and key business KPIs.
• Oversee branch operations, stock management, safety, and compliance requirements.
• Represent Crop Smart at field days, crop walks, grower meetings, and community events.

About You

We're looking for a confident, commercially minded leader who understands the importance of relationships in rural communities and knows how to get the best out of a team.

To be successful, you'll bring:

• Minimum 5 years' sales experience, ideally within agriculture, rural merchandise, or a related industry.
• Demonstrated ability to lead, motivate, and develop a team, with previous leadership experience highly regarded.
• Strong commercial acumen, with the ability to manage sales targets, budgets, and profitability.
• Excellent communication, negotiation, and relationship‑building skills.
• A genuine understanding of rural communities and the needs of growers.
• A proactive, results‑driven approach with the confidence to identify and pursue new business opportunities.
• Strong organisational, analytical and computer skills.
• A current driver's licence and willingness to travel throughout the region.
• Experience or knowledge of broadacre farming, agronomy and crop protection products will be highly regarded, along with familiarity with NetSuite, Power BI, or Agsafe accreditation.

Why Join Crop Smart?

• Make an impact: Take ownership of branch performance and play a key role in growing the business.
• Lead and develop: Build a strong team culture while mentoring and supporting your people to succeed.
• Stay connected to agriculture: Work directly with growers and the rural communities you know and understand.
• Enjoy variety: Combine strategic sales leadership, operational management, and hands‑on customer engagement.
• Be part of a values-driven business: Join a company that prioritises long‑term partnerships, integrity and delivering genuine value to farmers.

Applicants are required to currently be in Australia with full permanent working rights to be considered.