Regional Branch Manager - Agricultural Sales

Essential HR; Hopetoun; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Impactful leadership role

Strong team culture

Rural community engagement

Variety of responsibilities

Values-driven business

Job summary

Crop Smart in Victoria invites a Regional Branch Manager to lead a growing agricultural sales operation. You will mentor a frontline team, manage branch performance, and drive growth with growers and agronomists while maintaining your own portfolio.

This hands-on role requires strategic planning, budgeting, and a strong customer focus. You'll travel within the region, attend field days, and build lasting partnerships in rural communities to deliver crop protection products and value.

Qualifications

• Minimum 5 years' sales experience in agriculture or related industry.
• Proven ability to lead, motivate and develop a team.
• Strong commercial acumen with ability to manage targets, budgets and profitability.
• Excellent communication, negotiation and relationship-building skills.
• Willingness to travel within the region and a current driver's licence.
• Experience with NetSuite and Power BI is advantageous.

Responsibilities

• Lead, coach and develop Sales Representatives and Store Staff, building a high-performing team.
• Drive sales growth through planning, business development, and customer relationship management.
• Manage branch profitability, budgets, sales targets, and overall P&L.
• Build and maintain relationships with growers, agronomists, suppliers, and the wider agricultural community.
• Manage your customer portfolio and pursue opportunities to grow existing accounts and win new business.
• Monitor sales performance, margins, inventory levels, and key KPIs.
• Oversee branch operations, stock management, safety, and compliance requirements.
• Represent Crop Smart at field days, crop walks, grower meetings and community events.

Skills

Sales leadership

Team development

Commercial acumen

Communication

Negotiation

Relationship-building

Driving licence

Willing to travel

Tools

NetSuite

Power BI

Job description

Regional Branch Manager - Agricultural Sales

Lead a team. Grow a business. Make a difference in your local farming community.

Crop Smart is an Australian agricultural business committed to providing farmers with better crop protection solutions, quality products, and competitive pricing.

Built on the values of integrity, excellence, partnership, growth and success, Crop Smart prides itself on developing long-term relationships with growers and supporting the communities in which it operates.

About the Role

Reporting to the General Manager of Retail, you will take ownership of the day-to-day operations, sales performance, and continued growth of the local branch operations.

This is a hands-on leadership role where you'll mentor and develop your team, manage branch profitability, and drive sales strategies, while maintaining your own portfolio of customers.

You'll be equally comfortable leading from the front, analysing sales performance and getting out on the road to meet growers, develop new business and strengthen existing relationships.

Key responsibilities include:

• Lead, coach, and develop Sales Representatives and Store Staff, building a positive, high-performing team culture.
• Drive sales growth through effective planning, business development, and customer relationship management.
• Manage branch profitability, budgets, sales targets, and overall P&L performance.
• Build and maintain strong relationships with growers, agronomists, suppliers, and the wider agricultural community.
• Manage your own customer portfolio, identifying opportunities to grow existing accounts and secure new business.
• Monitor sales performance, margins, inventory levels, and key business KPIs.
• Oversee branch operations, stock management, safety, and compliance requirements.
• Represent Crop Smart at field days, crop walks, grower meetings, and community events.

About You

We're looking for a confident, commercially minded leader who understands the importance of relationships in rural communities and knows how to get the best out of a team.

To be successful, you'll bring:

• Minimum 5 years' sales experience, ideally within agriculture, rural merchandise, or a related industry.
• Demonstrated ability to lead, motivate, and develop a team, with previous leadership experience highly regarded.
• Strong commercial acumen, with the ability to manage sales targets, budgets, and profitability.
• Excellent communication, negotiation, and relationship-building skills.
• A genuine understanding of rural communities and the needs of growers.
• A proactive, results-driven approach with the confidence to identify and pursue new business opportunities.
• Strong organisational, analytical and computer skills.
• A current driver's licence and willingness to travel throughout the region.
• Experience or knowledge of broadacre farming, agronomy and crop protection products will be highly regarded, along with familiarity with NetSuite, Power BI, or Agsafe accreditation.

Why Join Crop Smart?

• Make an impact: Take ownership of branch performance and play a key role in growing the business.
• Lead and develop: Build a strong team culture while mentoring and supporting your people to succeed.
• Stay connected to agriculture: Work directly with growers and the rural communities you know and understand.
• Enjoy variety: Combine strategic sales leadership, operational management, and hands-on customer engagement.
• Be part of a values-driven business: Join a company that prioritises long-term partnerships, integrity and delivering genuine value to farmers.

Applicants are required to currently be in Australia with full permanent working rights to be considered.

Additional information

• Lead, mentor, and develop a team in a growing agricultural business
• Drive branch performance, sales growth, and customer relationships
• Make a genuine impact within local farming communities