Growth-Driven Marketing Lead – Resorts & Events

Racv Limited; Melbourne; Hybrid; AUD 180,000 - 210,000; Full time

Benefits offered by this job

Flexible hybrid working model

Discounts across RACV products and

Career development opportunities

Job summary

RACV is seeking a Senior Marketing Manager for Resorts, Conferences & Events in Melbourne. You will lead marketing for RACV's eight resorts and our growing conferences and events business, driving awareness, bookings and member engagement.

You will collaborate with product, sales, digital, brand and creative teams, leveraging data, AI and technology to innovate and grow commercial performance across a diverse portfolio.

Qualifications

• Significant senior marketing experience in hospitality, travel, leisure, membership or complex consumer businesses.
• Proven ability to develop integrated marketing strategies tied to measurable commercial outcomes.
• Expertise in demand generation, CRM, digital, media and brand marketing.
• Experience using data on revenue, occupancy, bookings and customer performance for decisions.
• Ability to manage multiple products, brands, properties or customer segments.
• Strong stakeholder leadership and influence capabilities.
• Experience leading and developing high-performing teams.
• Forward-thinking use of AI and emerging marketing technologies.

Responsibilities

• Develop and execute the integrated marketing strategy across Resorts and Conferences & Events.
• Translate objectives and insights into growth priorities across the portfolio.
• Balance brand building, acquisition, retention and commercial performance.
• Identify opportunities to unlock incremental demand and maximise revenue.
• Influence occupancy, yield and visitation using data from customer, market and bookings.
• Build strategies for direct bookings, acquisition and lifetime value.
• Monitor performance and optimise investment for marketing ROI.
• Lead destination and portfolio campaigns for awareness and demand.
• Support growth across conferences, meetings, corporate events and weddings.
• Partner with Sales to strengthen pipeline generation and conversion.
• Create connected member journeys across CRM, digital, content and web.
• Develop exclusive member propositions and experiences.
• Lead and develop a high-performing marketing team and champion innovation.

Skills

Senior marketing experience

Integrated marketing strategies

Demand generation

CRM

Digital marketing

Brand marketing

Data-driven decision making

Multi-brand management

Stakeholder leadership

Team leadership

AI in marketing

Job description

RACV is seeking a Senior Marketing Manager for Resorts, Conferences & Events in Melbourne. You will lead marketing for RACV's eight resorts and our growing conferences and events business, driving awareness, bookings and member engagement.

You will collaborate with product, sales, digital, brand and creative teams, leveraging data, AI and technology to innovate and grow commercial performance across a diverse portfolio.