Strategic Media & Communications Lead - Queensland

RACV Limited

Brisbane

Hybrid

AUD 120,000 - 170,000

Full time

6 days ago

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Benefits offered by this job

Flexible work environment

Discounts on RACV policies

RACV Club membership

Discounts at RACV resorts

Job summary

RACV Limited is seeking an experienced Media & Communications Manager to lead our communications presence across Queensland, protecting and enhancing our brand through proactive storytelling and trusted media relationships. Based in Queensland, you’ll advise senior leaders and partner with multiple teams to turn complex projects into clear, credible stories.

You’ll manage media for RACV Royal Pines and Noosa resorts, oversee redevelopment communications, and drive proactive PR across owned and

Qualifications

Seasoned communications professional with strategic thinking and media expertise.
Strong media relations experience with proactive pitching and reactive management.
Exceptional written and verbal communication; ability to simplify complex information.
Strong judgement handling sensitive or reputation-critical matters.
Experience advising senior leaders and stakeholders; autonomous in Queensland.
Understanding of Queensland media landscape and stakeholders.
Excellent organisation; manage multiple projects.
Tertiary qualification in Journalism, Public Relations, Communications or related field.
Familiarity with media monitoring platforms and MS 365.

Responsibilities

Develop and deliver an integrated communications plan for Queensland activities (Royal Pines, solar, leisure properties).
Advise senior leaders on messaging, timing, risks and opportunities.
Support Royal Pines redevelopment communications, updates, statements and Q&As.
Monitor media sentiment and provide timely advice on issues.
Drive proactive PR for RACV Royal Pines Resort and RACV Noosa Resort, including events and campaigns.
Build strong relationships with Queensland travel, lifestyle, business, and consumer media.
Develop comms for solar, energy and electrification in Queensland.
Manage Queensland media enquiries with Head of Corporate Communications; prepare responses.
Create holding statements, key messages, media materials, and spokesperson briefs; prep leaders for interviews.
Collaborate with Travel & Leisure, Brand, Marketing, Content and Social for consistent messaging across channels.
Partner with Corporate Affairs for local government and industry engagements.
Contribute to enterprise-wide campaigns and national announcements.
Monitor coverage and use insights to improve activity.