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Ice Box Liquor Pty Ltd is seeking a Purchasing, Marketing & Commercial Manager to lead purchasing, pricing, promotions and marketing across Ice Box Liquor and George's Cellar. You will shape buying strategy and drive commercial performance.
Reporting to the General Manager, you will manage a team, develop supplier partnerships, maximise margins and orchestrate campaigns that grow sales across multiple store locations in the Hunter and regional NSW.
Purchasing, Marketing & Commercial Manager
Shape our buying strategy. Drive commercial performance. Help grow two established retail brands.
Ice Box Liquor is a proudly independent, family-owned liquor retail business with a strong presence across the Hunter and regional NSW. With two distinct retail brands, Ice Box Liquor and George's Cellar, we are focused on delivering value to our customers while continuing to grow and strengthen our market position.
We are seeking an experienced Purchasing, Marketing & Commercial Manager to lead our purchasing, pricing, promotions and marketing functions across both businesses.
This is a key leadership role with a strong commercial focus and the opportunity to influence what we buy, what we pay, how we price, how we promote and how we grow our business.
We are looking for someone who combines strong buying and negotiation skills with commercial acumen, analytical capability and the ability to lead a team to deliver measurable results.
Your primary objective will be to maximise sales, gross profit, supplier income and overall commercial performance through effective marketing & promotional activity, purchasing, competitive pricing and building strong supplier partnerships.
Reporting to the General Manager, you will lead the Purchasing & Marketing team. You will translate business objectives into practical strategies that deliver results across our store network.
Marketing is an important part of the role, with responsibility for ensuring our marketing activity supports the overall commercial strategy.
You will lead the Purchasing & Marketing team to develop and deliver effective campaigns across both brands, including:
You won't be expected to do everything yourself. Your role will be to lead the team, establish
priorities and ensure purchasing, marketing and promotions work together to deliver the best
commercial outcomes.
Purchasing & supplier management is a key component of this role. You will take a hands‑on approach to buying, working closely with the existing purchasing team to ensure we range the right products, negotiate the best possible commercial outcomes and deliver a consistent strategy across Ice Box Liquor and George's Cellar.
We want someone who can build on the existing team's knowledge and relationships while bringing fresh ideas, commercial discipline and a clear focus on improving results.
You are a commercially driven and results‑oriented professional who understands how effective purchasing, supplier partnerships, pricing and promotions contribute to retail success.
You are confident negotiating with suppliers, comfortable analysing business performance and capable of turning commercial opportunities into tangible results. You also have the leadership skills to bring people together, set direction and build a high‑performing team.
Experience in liquor, FMCG, supermarket or multi‑site retail is essential.
This is an opportunity to join an established, independent, family‑owned business where your decisions will have a genuine impact.
You'll have the opportunity to influence the commercial direction of two growing retail brands, work closely with senior management and make a tangible difference to purchasing outcomes, supplier partnerships, pricing, promotions and profitability.
We value strong relationships, practical thinking and people who take ownership of their work. We are looking for someone who can build on our existing strengths, challenge the status quo where appropriate and help us continue to evolve and grow.
If you're an experienced buyer or commercial leader ready to take the next step and make a real difference, we'd love to hear from you.
Ice Box Liquor is an equal opportunity employer.