Public Relations Specialist

Placements24; Newlands; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Health, dental, vision insurance

Job summary

Placements24 is seeking a dynamic Public Relations Specialist to manage and enhance its public image. You will craft compelling narratives, build media relationships, and drive brand awareness through strategic campaigns, with a hybrid work setup and presence in Queenstown for key meetings.

You will collaborate with communications and marketing teams to ensure clear messaging and impactful storytelling across channels, shaping public perception and supporting overall business goals.

Qualifications

• Bachelor's degree in PR, communications, journalism, or related field.
• Proven PR strategy development and media relations experience.
• Excellent writing, editing, and storytelling skills.
• Strong media landscape awareness and relationships.
• Ability to work independently in a hybrid environment.

Responsibilities

• Develop and execute PR strategies to achieve objectives.
• Write and distribute press releases and media advisories.
• Cultivate relationships with media contacts, influencers, stakeholders.
• Monitor media coverage and manage crises.
• Organize press conferences and public-facing events.
• Collaborate with internal teams to ensure consistent messaging.

Skills

PR strategy

Media relations

Crisis comms

Writing

Storytelling

Hybrid work

Education

Bachelor's in PR/Communications

Job description

About the Role

Our client is seeking a dynamic and articulate Public Relations Specialist to manage and enhance their public image. This role involves crafting compelling narratives, building strong media relationships, and executing strategic PR campaigns to ensure positive brand perception. You will be instrumental in shaping public opinion and driving brand awareness through effective communication. This position offers a hybrid work arrangement, allowing for flexibility while requiring presence in Queenstown for key meetings and events. You will work closely with the communications and marketing teams, contributing to a culture that values clear messaging, strategic outreach, and impactful storytelling.

Key Responsibilities

• Develop and execute comprehensive public relations strategies to achieve organizational objectives.
• Write and distribute press releases, media advisories, and other PR materials to relevant journalists and publications.
• Cultivate and maintain strong relationships with media contacts, influencers, and stakeholders.
• Monitor media coverage and industry trends, responding to inquiries and managing potential crises.
• Organize press conferences, media events, and other public-facing activities.
• Collaborate with internal teams to ensure consistent messaging across all communication channels.

Requirements

• Proven experience as a Public Relations Specialist , Communications Manager, or similar role.
• Demonstrated success in developing and implementing PR strategies, media relations, and crisis communication.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of media landscape and excellent relationship-building capabilities.
• Ability to work independently and collaboratively in a hybrid work environment.
• Bachelor's degree in Public Relations, Communications, Journalism, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Hybrid work model offering a balance of remote and in-office collaboration.
• Comprehensive health, dental, and vision insurance plans.
• Opportunities for professional development and networking within the PR industry.
• A collaborative and supportive team environment focused on impactful communication.