Product Marketing Specialist — Launch & Content Leader

SG Fleet; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness days

Parental leave

Learning budget

LinkedIn Learning

Volunteer days

EAP

Health subsidy

Career progression

Job summary

SG Fleet is seeking a Product Marketing Specialist to support product launches and ongoing campaigns. You will develop website content, emails and sales materials, translating complex information into clear narratives that drive engagement and commercial outcomes.

You will collaborate with cross-functional stakeholders, manage multiple projects, and ensure brand-aligned messaging across channels while upholding quality standards and regulatory guidelines.

Qualifications

• Tertiary qualification in marketing, PR, communications or equivalent.
• Experience in Product Marketing, Marketing Communications or similar.
• Exceptional writing, editing and proofreading skills.

Responsibilities

• Partner with teams to understand products and priorities and craft positioning.
• Develop customer-focused content for websites, emails, brochures and sales materials.
• Support product launches with collateral and customer communications.
• Translate complex concepts into clear, engaging messaging aligned with brand.
• Build stakeholder relationships to gather insights and support PR initiatives.
• Monitor market activity to identify opportunities for engagement and improvement.
• Ensure content complies with legal, regulatory and brand requirements.

Skills

Product Marketing

Writing

Stakeholder mgmt

Content creation

Campaign content

Multi‑project mgmt

MS Word

PowerPoint

Excel

Agency/journalism exp

Education

Marketing/PR degree

Tools

MS Word

PowerPoint

Excel

Job description

SG Fleet is seeking a Product Marketing Specialist to support product launches and ongoing campaigns. You will develop website content, emails and sales materials, translating complex information into clear narratives that drive engagement and commercial outcomes.

You will collaborate with cross-functional stakeholders, manage multiple projects, and ensure brand-aligned messaging across channels while upholding quality standards and regulatory guidelines.