Product Marketing Specialist

SG Fleet; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Wellness days

Parental leave

Learning budget

LinkedIn Learning

Volunteer days

EAP

Health subsidy

Career progression

Job summary

SG Fleet is seeking a Product Marketing Specialist to support product launches and ongoing campaigns. You will develop website content, emails and sales materials, translating complex information into clear narratives that drive engagement and commercial outcomes.

You will collaborate with cross-functional stakeholders, manage multiple projects, and ensure brand-aligned messaging across channels while upholding quality standards and regulatory guidelines.

Qualifications

• Tertiary qualification in marketing, PR, communications or equivalent.
• Experience in Product Marketing, Marketing Communications or similar.
• Exceptional writing, editing and proofreading skills.

Responsibilities

• Partner with teams to understand products and priorities and craft positioning.
• Develop customer-focused content for websites, emails, brochures and sales materials.
• Support product launches with collateral and customer communications.
• Translate complex concepts into clear, engaging messaging aligned with brand.
• Build stakeholder relationships to gather insights and support PR initiatives.
• Monitor market activity to identify opportunities for engagement and improvement.
• Ensure content complies with legal, regulatory and brand requirements.

Skills

Product Marketing

Writing

Stakeholder mgmt

Content creation

Campaign content

Multi‑project mgmt

MS Word

PowerPoint

Excel

Agency/journalism exp

Education

Marketing/PR degree

Tools

MS Word

PowerPoint

Excel

Job description

This role supports the Manager, Communications and PR in delivering customer-focused marketing and communications that align product offerings, customer needs and business priorities. Working closely with stakeholders across the business, the Product Marketing Specialist supports product launches and ongoing campaigns through the development of website content, email marketing, sales collateral, thought leadership and other customer-facing materials, while simplifying complex information and translating insights into compelling narratives that drive engagement, brand awareness and commercial outcomes.

Job Requirements

• Tertiary qualification in marketing, PR, communications or equivalent
• Experience in Product Marketing, Marketing Communications, Content Marketing, Public Relations or a similar role.
• Exceptional writing, editing and proofreading skills.
• Ability to convert complex information into clear, concise and engaging content.
• Strong stakeholder management and relationship-building skills.
• Experience developing content across websites, marketing campaigns, emails, presentations and sales materials.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• Proficiency in Microsoft Word, PowerPoint and Excel.
• Previous experience in an agency, journalism, media, editorial or corporate communications role.
• Experience supporting product launches and go-to-market activities.

Job Responsibilities

• Partner with Innovation, Sales, Relationship and Fleet teams to understand products, services and business priorities, and develop clear product positioning, messaging and value propositions.
• Develop and maintain customer-focused marketing content across a range of channels, including websites, email campaigns, brochures, presentations, partner communications and sales materials.
• Support product launches through the development and delivery of marketing collateral, campaign content and customer communications.
• Translate complex financial services and fleet management concepts into clear, engaging and accurate messaging that aligns with brand guidelines and business objectives.
• Build strong stakeholder relationships across the business to gather insights, challenge assumptions, identify communication opportunities and support thought leadership, partnership and PR initiatives.
• Monitor market activity, customer insights and competitor messaging to identify opportunities for continuous improvement and enhanced customer engagement.
• Ensure all content complies with legal, regulatory and brand requirements, while managing multiple priorities and delivering high-quality work within agreed timeframes.
• Recharge and relax with up to 4 days of wellness days every year
• We offer industry leading 20 weeks paid parental leave
• Monetary service milestone awards
• Career progression opportunities
• Education support towards learning and development, includes a learning budget per year, free access to LinkedIn Learning and more
• Two paid volunteer days each year
• Health and wellbeing support including a subsidy and an Employee assistance Program