Product Marketing Manager

Entangled Future; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Job summary

Q-CTRL is seeking a hands-on Product Marketing Manager to develop and deploy product, growth, and GTM campaigns from Sydney, Australia. This 12-month FTC role reports to the Head of Marketing and requires deep product-led marketing experience in a high-growth tech environment.

You will analyze market opportunities, craft compelling product narratives, and deliver assets that support sales and brand objectives across inbound and outbound initiatives.

Qualifications

• 5+ years of work experience in product marketing or technology marketing.
• Demonstrable experience designing and implementing successful Marketing campaigns.
• Background in deep tech/HPC or related high tech software with B2B and B2C exposure.
• You are the voice of the customer, understanding product value for users.
• Leveraging knowledge to deliver results, accelerate sales cycles, and strengthen brand presence.
• Strategic and action-oriented, with strong collaboration and delivery focus.

Responsibilities

• Manage Product Marketing efforts at Q-CTRL in collaboration with Sales and Product teams.
• Develop a product marketing roadmap outlining engagement with customers.
• Create assets and collateral to support sales processes and brand objectives.
• Develop GTM launch strategies including value proposition, narrative, collateral, and channels.
• Deploy marketing campaigns for new and existing products and measure impact.
• Analyze campaign performance to meet business objectives.
• Support lead generation, nurturing programs, and sales enablement.
• Translate strategy into actionable plans and manage marketing activity within budgets.
• Create advertising material across PR, print, digital, social media and video.
• Lead conference campaigns to showcase products to customers and partners.

Skills

Product marketing

Go-to-market

Campaign management

Market research

Content creation

SEO

CRM (Salesforce)

Tools

Salesforce

Job description

Product Marketing Manager at Q-CTRL, Sydney. A mid-level full time position in the Marketing team, listed under business operations.

About the team

At Q-CTRL, marketing plays a central role in advancing our mission: making quantum technology useful for our customers worldwide. The Marketing team is a globally facing group of experts in marketing and communications with a passion for deep technologies and dual-use industries, and experience promoting both software and full-stack products. The team’s work spans content marketing, PR and external communications, product marketing, field marketing, performance marketing (digital and web), and marketing strategy. Closely partnered with product, sales, design, operations, and executive teams, the team is critical to promoting our unique capabilities in AI-powered software and quantum navigation.

About the role

Q-CTRL is looking for a hands-on Product Marketing Manager based in Sydney, Australia to develop and deploy product, growth and GTM campaigns. The role will report to our Head of Marketing. This role is a for a 12 months FTC.

As a Product Marketing Manager, you will have deep experience in product-led marketing within a high growth / cutting edge technology environment. You will have developed a strong set of skills to analyze market opportunities, create impactful product-marketing material and deploy go-to-market plans and activities that drive growth and brand outcomes. Your product marketing capabilities will span inbound audience development (research, product definition and testing) to GTM execution (narrative, content and campaign execution) and finally outbound customer engagement (sales enablement, customer success and communications). These should be grounded in a strong understanding of how product marketing works with other teams (Product, Sales, Engineering, Design and more) to deliver on an ambitious product marketing roadmap.

Responsibilities

• Manage Product Marketing efforts at Q-CTRL. Partner with Sales and Product teams in aligning roadmaps, conducting market research and implementing new strategies based on findings.
• Tell our product story and formulate a product marketing roadmap that outlines engagement and touchpoint opportunities with customers.
• Communicate the vision and value of new and existing products to sales teams and develop assets and collateral that facilitate the sales process. Creating product marketing assets that support brand and communications objectives.
• Develop GTM launch strategies that establish value proposition, launch narrative, collateral, channel plan and media mix.
• Deploy campaigns focused on new and existing products, determining ideal customer segments, creating high impact assets and measuring success.
• Analyze and continuously improve campaign performance in order to meet strategic business objectives.
• Be part of the team that develops and implements promotional, lead generation, and lead nurturing programs.
• Translate high-level strategies into actionable, ambitious, yet attainable plans. Develop, plan, and manage marketing activity inline with campaign budgets.
• Create advertising material including PR, print, digital, social media, videos, posts and interactive assets.
• Lead, design and develop conference campaigns that showcase new products to potential customers, key stakeholders and business partners.

Nice to Have

• 5+ years of work experience in product marketing or technology marketing with specific experience managing key product marketing functions: Customer Research, GTM, Digital Marketing, Social Media and Events/PR.
• Demonstrable experience designing and implementing successful Marketing campaigns. Solid knowledge of SEO, CRM (Salesforce), web analytics, and digital marketing best practices.
• A background in deep tech/HPC or related high tech software with exposure to both B2B and B2C markets is preferred.
• You are the voice of the customer, understanding how our products deliver value to them and maximise their own capabilities.
• Leveraging this knowledge to; deliver results, pursue and convert leads, accelerate sales cycles, and expand and strengthen our brand presence.
• Strategic and biased toward action, a great collaborator who never stops pushing towards clarity and delivery of our products’ value.
• Someone who perseveres and never hesitates to roll up their sleeves and tackle something hands‑on.
• Detail-oriented with a focus on always delivering the highest-quality content