Product Marketing & Brand Growth Associate

Phytoca; Melbourne; On-site; AUD 80,000 - 110,000; Full time

Job summary

Phytoca, an Australian medical cannabis supplier, seeks an Assistant Brand Manager at our Melbourne head office to drive day-to-day marketing across a diverse brand portfolio. You will work with the Head of Marketing on campaigns, product marketing, and market insights, supporting growth opportunities and new product development.

You should thrive in a fast-paced environment, be proactive, and capable of coordinating marketing activities, campaigns and materials while collaborating with Sales

Qualifications

• 2–4 years' experience in brand management or product marketing.
• Strong written and verbal communication for engaging marketing content.
• Proven ability to manage multiple projects in a fast-paced setting.
• Commercially minded with ability to interpret sales data and insights.
• Highly organised with attention to detail and delivery.
• Confident cross-functional collaboration with internal and external stakeholders.
• Interest in category growth, product success and market trends.
• Proactive, adaptable and able to own projects end-to-end.
• Experience with CRM/EDM tools and reporting platforms is highly regarded.
• Experience in medical cannabis, pharmaceutical or healthcare industry is a plus but not essential.

Responsibilities

• Support day-to-day management of the brand portfolio and campaigns.
• Develop product knowledge and marketing support across brands.
• Collaborate with Sales to align marketing requests with product needs.
• Plan and coordinate product marketing campaigns, EDMs, events, and launches.
• Create key product collateral and sales materials for different audiences.
• Track sales performance, campaign results, and launch success.
• Monitor market trends and customer feedback to identify opportunities.
• Support new product development via market research and insights.
• Maintain accurate product information and marketing content across platforms.

Skills

Brand management

Product marketing

Campaign execution

Project management

CRM experience

EDM experience

Data interpretation

Stakeholder management

Tools

CRM systems

EDM platforms

Reporting tools

Job description

Phytoca, an Australian medical cannabis supplier, seeks an Assistant Brand Manager at our Melbourne head office to drive day-to-day marketing across a diverse brand portfolio. You will work with the Head of Marketing on campaigns, product marketing, and market insights, supporting growth opportunities and new product development.

You should thrive in a fast-paced environment, be proactive, and capable of coordinating marketing activities, campaigns and materials while collaborating with Sales