Assistant Brand Manager

Phytoca; Melbourne; Presencial; AUD 80.000 - 110.000; Jornada completa

Descripción de la vacante

Phytoca, an Australian medical cannabis supplier, seeks an Assistant Brand Manager at our Melbourne head office to drive day-to-day marketing across a diverse brand portfolio. You will work with the Head of Marketing on campaigns, product marketing, and market insights, supporting growth opportunities and new product development.

You should thrive in a fast-paced environment, be proactive, and capable of coordinating marketing activities, campaigns and materials while collaborating with Sales

Formación

• 2–4 years' experience in brand management or product marketing.
• Strong written and verbal communication for engaging marketing content.
• Proven ability to manage multiple projects in a fast-paced setting.
• Commercially minded with ability to interpret sales data and insights.
• Highly organised with attention to detail and delivery.
• Confident cross-functional collaboration with internal and external stakeholders.
• Interest in category growth, product success and market trends.
• Proactive, adaptable and able to own projects end-to-end.
• Experience with CRM/EDM tools and reporting platforms is highly regarded.
• Experience in medical cannabis, pharmaceutical or healthcare industry is a plus but not essential.

Responsabilidades

• Support day-to-day management of the brand portfolio and campaigns.
• Develop product knowledge and marketing support across brands.
• Collaborate with Sales to align marketing requests with product needs.
• Plan and coordinate product marketing campaigns, EDMs, events, and launches.
• Create key product collateral and sales materials for different audiences.
• Track sales performance, campaign results, and launch success.
• Monitor market trends and customer feedback to identify opportunities.
• Support new product development via market research and insights.
• Maintain accurate product information and marketing content across platforms.

Conocimientos

Brand management

Product marketing

Campaign execution

Project management

CRM experience

EDM experience

Data interpretation

Stakeholder management

Herramientas

CRM systems

EDM platforms

Reporting tools

Descripción del empleo

Phytoca is an Australian medical cannabis supplier focused on supplying high-quality and effective plant-based medicine to Australian patients. Phytoca specialises in cannabis with unique genetic profiles, offering different outcomes to patients.

About the role:

Based at our Melbourne head office, we're looking for an Assistant Brand Manager to help drive the day-to-day marketing and growth across our family of brands.

This is an exciting, hands-on role working across brand management, product marketing, campaign execution and market insights. You'll work closely with the Head of Marketing and Sales teams to manage marketing priorities, identify growth opportunities and support future product development.

We're looking for someone who thrives in a fast-paced environment, takes initiative and enjoys working across a diverse portfolio of brands and products.

Reporting to the Head of Marketing, you will be responsible for:

• Support the day-to-day management of our brand portfolio, coordinating marketing activities, campaigns and product initiatives.
• Develop a strong understanding of our brands and product ranges, becoming a key internal resource for product knowledge, positioning and marketing support.
• Work closely with Sales teams to understand their needs, manage marketing requests and identify opportunities to better support our products.
• Plan and coordinate product marketing campaigns, HCP communications, EDMs, events, promotional activity and new product launches.
• Develop key product collateral and sales materials tailored to different audiences needs.
• Track brand and product sales performance, campaign results and launch success, identifying trends and opportunities.
• Monitor market trends and customer feedback to identify opportunities to improve and grow our product range.
• Support new product development through market research, competitor analysis and commercial insights.
• Maintain accurate and up-to-date product information and approved marketing content across relevant platforms and channels.

About you

• 2 - 4 years' experience in brand management, product marketing or a similar marketing role, ideally within FMCG, healthcare or consumer brands.
• Strong written and verbal communication skills, with the ability to develop clear, engaging marketing content.
• Experience managing multiple projects and competing priorities in a fast-paced environment.
• Commercially minded, with the ability to interpret sales data, campaign performance and market insights.
• Highly organised and detail-focused, with experience managing multiple projects and competing priorities.
• Confident working with cross-functional internal and external stakeholders.
• An interest in category growth, product success and market trends.
• Proactive, adaptable and comfortable taking ownership of projects from planning through to delivery.
• Experience with CRM, EDM and reporting platforms is highly regarded.
• Experience in the medical cannabis, pharmaceutical or healthcare industry is highly regarded but not essential.
• A self-starter who thrives in a fast-paced environments.

Please note:

• You must be an Australian resident or citizen.
• You will be required to pass a national police check.