Prestige Champagne Brand Advocate & Growth Leader

LVMH; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

LVMH seeks a Prestige Development & Advocacy Manager to shape the future of prestige Champagne in Australia’s luxury hospitality venues. You will drive commercial expansion, build advocacy within the trade and elevate internal capability, ensuring Moët Hennessy leads the prestige Champagne category.

You will expand ambassador networks and flagship partnerships, elevating brand experiences across premium venues and events throughout ANZ.

Qualifications

• Deep understanding of luxury hospitality and prestige wine.
• Strong commercial acumen and the ability to influence senior stakeholders.
• Exceptional relationship-building, presentation and storytelling skills.

Responsibilities

• Develop and execute the national Prestige Development strategy for Dom Pérignon, Krug and Ruinart.
• Identify, recruit and grow Krug Ambassades across Australia.
• Expand the Dom Pérignon Society network through strategic venue acquisition and relationship management.
• Drive Ruinart visibility, listings and flagship partnerships within leading luxury hospitality destinations.
• Lead a strategic Top 100 Venue Influence Plan to secure Moët Hennessy presence in Australia.
• Partner with Sales, Customer Marketing and Brand teams to unlock prestige growth opportunities.
• Provide market intelligence on hospitality trends and emerging opportunities.
• Build strong relationships with sommeliers, beverage directors, chefs, restaurateurs and luxury influencers.
• Deliver prestige masterclasses, trainings and immersive brand experiences.
• Represent Moët Hennessy at key trade, culinary and luxury events.
• Develop advocacy programs that strengthen loyalty and brand affinity.
• Deliver internal training on Maison heritage, storytelling, service rituals and prestige selling.

Skills

Luxury hospitality knowledge

Commercial acumen

Stakeholder influence

Relationship building

Presentation skills

Storytelling

Entrepreneurial mindset

Education

WSET Level 2

Job description

LVMH seeks a Prestige Development & Advocacy Manager to shape the future of prestige Champagne in Australia’s luxury hospitality venues. You will drive commercial expansion, build advocacy within the trade and elevate internal capability, ensuring Moët Hennessy leads the prestige Champagne category.

You will expand ambassador networks and flagship partnerships, elevating brand experiences across premium venues and events throughout ANZ.