Prestige Development & Advocacy Manager - Melbourne

LVMH; Melbourne; Hybrid; AUD 180,000 - 240,000; Full time

Job summary

LVMH seeks a Prestige Development & Advocacy Manager to shape the future of prestige Champagne in Australia’s luxury hospitality venues. You will drive commercial expansion, build advocacy within the trade and elevate internal capability, ensuring Moët Hennessy leads the prestige Champagne category.

You will expand ambassador networks and flagship partnerships, elevating brand experiences across premium venues and events throughout ANZ.

Qualifications

• Deep understanding of luxury hospitality and prestige wine.
• Strong commercial acumen and the ability to influence senior stakeholders.
• Exceptional relationship-building, presentation and storytelling skills.

Responsibilities

• Develop and execute the national Prestige Development strategy for Dom Pérignon, Krug and Ruinart.
• Identify, recruit and grow Krug Ambassades across Australia.
• Expand the Dom Pérignon Society network through strategic venue acquisition and relationship management.
• Drive Ruinart visibility, listings and flagship partnerships within leading luxury hospitality destinations.
• Lead a strategic Top 100 Venue Influence Plan to secure Moët Hennessy presence in Australia.
• Partner with Sales, Customer Marketing and Brand teams to unlock prestige growth opportunities.
• Provide market intelligence on hospitality trends and emerging opportunities.
• Build strong relationships with sommeliers, beverage directors, chefs, restaurateurs and luxury influencers.
• Deliver prestige masterclasses, trainings and immersive brand experiences.
• Represent Moët Hennessy at key trade, culinary and luxury events.
• Develop advocacy programs that strengthen loyalty and brand affinity.
• Deliver internal training on Maison heritage, storytelling, service rituals and prestige selling.

Skills

Luxury hospitality knowledge

Commercial acumen

Stakeholder influence

Relationship building

Presentation skills

Storytelling

Entrepreneurial mindset

Education

WSET Level 2

Job description

For generations, our 27 Maisons, including Dom Pérignon, Krug and Ruinart, have defined the pinnacle of luxury. Now, it’s your turn. Imagine a career where you shape the future of prestige Champagne in Australia’s most influential luxury hospitality environments.

We are thrilled to announce the opening for a Prestige Development & Advocacy Manager, reporting to the Brand Director – Prestige, ANZ. In this role, you will accelerate the growth, desirability and presence of our Prestige Champagne Maisons across Australia. You will lead commercial development, trade advocacy and capability building to position Dom Pérignon, Krug and Ruinart as the most desired and respected prestige Champagne brands in the market.

You will expand our network of Krug Ambassades, Dom Pérignon Society venues and Ruinart flagship accounts, while elevating internal and external expertise in prestige Champagne. Your contribution will cement Moët Hennessy as the benchmark for luxury Champagne experiences in Australia.

Job responsibilities

How you will contribute…

Overview of the Position

This role is responsible for shaping the future of prestige Champagne in Australia’s most influential luxury hospitality venues. You will drive commercial expansion, build deep advocacy within the trade, and elevate internal capability to ensure Moët Hennessy leads the prestige Champagne category. Success in this role means strengthening our footprint, deepening relationships with key hospitality leaders, and delivering exceptional brand experiences that reinforce our position as the global leader in luxury wines and spirits.

Key Responsibilities

• Develop and execute the national Prestige Development strategy for Dom Pérignon, Krug and Ruinart.
• Identify, recruit and grow Krug Ambassades across Australia.
• Expand the Dom Pérignon Society network through strategic venue acquisition and relationship management.
• Drive Ruinart visibility, listings and flagship partnerships within leading luxury hospitality destinations.
• Lead a strategic Top 100 Venue Influence Plan to secure and grow Moët Hennessy’s presence in Australia’s most influential venues.
• Partner with Sales, Customer Marketing and Brand teams to unlock new prestige growth opportunities.
• Provide market intelligence on hospitality trends, competitor activity and emerging opportunities.

Advocacy & Trade Influence

• Build strong relationships with sommeliers, beverage directors, chefs, restaurateurs and luxury hospitality influencers.
• Act as a leading advocate for Dom Pérignon, Krug and Ruinart in the Australian market.
• Deliver prestige masterclasses, trainings and immersive brand experiences.
• Represent Moët Hennessy at key trade, culinary and luxury lifestyle events.
• Develop advocacy programs that strengthen loyalty, recommendation and long-term brand affinity.
• Internal Education & Capability
• Develop and lead the MHANZ Prestige Education strategy.
• Deliver internal training on Maison heritage, storytelling, service rituals and prestige selling.
• Create and manage train-the-trainer programs across Sales, Marketing and Customer Marketing.
• Support WSET and other educational initiatives where relevant.
• Establish consistent luxury hospitality standards and best‑practice frameworks.
• Track capability development and evolve training content to meet business needs

Profile

We are looking for unique and amazing talent. Join us if you have…

• Deep understanding of luxury hospitality and prestige wine.
• An established network within premium hospitality, fine dining and luxury lifestyle sectors.
• Strong commercial acumen and the ability to influence senior stakeholders.
• Exceptional relationship‑building, presentation and storytelling skills.
• A passion for luxury experiences, gastronomy and hospitality excellence.
• An entrepreneurial mindset with the ability to identify and unlock growth opportunities.
• Confidence facilitating trainings, masterclasses and immersive brand experiences.
• WSET Level 2 is a minimum requirement for this role.

Additional information

• You embark on a career journey with the leaders of luxury wines, champagnes and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story.
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact and empowering communities for a sustainable future.
• You share in our passion for hosting, the art of living and creating products that celebrate life’s most memorable milestones — always experienced through responsible tasting.