PR & Social Lead — Brand Growth & Creator Partnerships

MECCA; Melbourne; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Professional development programs

Health and well-being initiatives

Reward and recognition programs

Product allowance

Generous discount

Job summary

MECCA is seeking a PR & Social Lead to steer the kit: brand’s presence across Australia and New Zealand, shaping PR strategy, social content, and creator partnerships. You will lead media relationships, content calendars, and audience-driven campaigns to drive growth and cultural relevance.

You will build a high-performing team in the MECCA-Maginations Community, champion innovative formats, and collaborate with agencies to scale international creator activity while aligning with MECCA’s

Qualifications

• 5–6 years’ experience across PR and social media, ideally within beauty, fashion, wellness or lifestyle
• Strong expertise across Instagram, TikTok and emerging social platforms with understanding of cultural relevance and performance
• Proven experience building relationships with media, creators, influencers and talent, with strong writing and pitching skills
• Proactive, entrepreneurial mindset capable of generating ideas and managing multiple projects in a fast-moving environment
• Genuine passion for brand building, beauty and culture with curiosity for new platforms and markets, including AI in marketing

Responsibilities

• Lead kit:’s PR activity across AU, NZ markets and build strong media relationships
• Own kit:’s social presence across Instagram, TikTok and Pinterest, manage content calendars and native content creation
• Build and manage creator, influencer and talent relationships across AU and NZ
• Identify partnerships and opportunities to amplify kit:, driving brand awareness
• Lead performance reporting across PR, social and creator activity and test new formats

Skills

PR & Social

Media Relations

Content Strategy

Writing & Pitching

Brand Building

Job description

MECCA is seeking a PR & Social Lead to steer the kit: brand’s presence across Australia and New Zealand, shaping PR strategy, social content, and creator partnerships. You will lead media relationships, content calendars, and audience-driven campaigns to drive growth and cultural relevance.

You will build a high-performing team in the MECCA-Maginations Community, champion innovative formats, and collaborate with agencies to scale international creator activity while aligning with MECCA’s