Brand Strategy & Storytelling Lead

Mecca Brands; Melbourne; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Professional development

Health initiatives

Bonus programs

Product allowance

Job summary

MECCA Brands is seeking a Creative Strategist to join our Creative Direction team in Australia. You will help shape strategic foundations that bring MECCA's creative vision to life, turning insights into inspiring ideas and clear creative direction across campaigns and cultural moments.

You will collaborate with Creative Direction, Marketing and broader teams to craft compelling narratives, ensure brand stories are meaningful, and contribute to MECCA's long-term creative direction in a

Qualifications

• Experience in brand strategy or creative strategy roles.
• Strong storytelling ability and narrative development.
• Ability to translate insights into clear creative direction.

Responsibilities

• Lead cultural and creative research translating insights into strategic direction.
• Shape big ideas and campaigns with creative leaders from concept to execution.
• Develop narrative frameworks and hero messaging for brand stories.
• Connect brand, category and business strategies to ensure relevance and distinctiveness.
• Provide clear strategic direction to complex creative challenges and brand identity.

Skills

Brand strategy

Creative strategy

Storytelling

Cultural insights

Collaboration

Job description

MECCA Brands is seeking a Creative Strategist to join our Creative Direction team in Australia. You will help shape strategic foundations that bring MECCA's creative vision to life, turning insights into inspiring ideas and clear creative direction across campaigns and cultural moments.

You will collaborate with Creative Direction, Marketing and broader teams to craft compelling narratives, ensure brand stories are meaningful, and contribute to MECCA's long-term creative direction in a