Social & Advocacy Brand Manager - Creator & PR Lead

L'Oréal; Melbourne; Hybride; AUD 100 000 - 140 000; Plein temps

Avantages offerts par ce poste

Flexible work arrangements

Equal opportunity employer

Family friendly workplace

Résumé du poste

L'Oréal Australia & New Zealand seeks a Social and Advocacy Brand Manager to shape how the brand connects with audiences across AU and NZ. You will own earned media, creator strategies and major activations, reporting to the Social & Advocacy Brand Lead.

You will drive skin and hair advocacy, lead earned media and PR plans, and co-develop multi-category seeding strategies while supporting flagship masterbrand events and global moments for memorable consumer experiences.

Qualifications

• Proven track record developing and executing earned media, PR, and creator-led campaigns across social platforms.
• Experience leading cross-category squads, agency partners and multiple activations simultaneously.
• Ability to evaluate advocacy metrics, measure influence share and translate data into strategy.
• Deep knowledge of Australia and New Zealand creator ecosystems and media engagement.
• Collaborative leadership style with cross-functional relationship building.

Responsabilités

• Drive Skin & Hair advocacy and brand love through end-to-end campaigns.
• Drive earned media, PR and GEO visibility aligned with brand strategy.
• Co-lead multi-category seeding strategy with Makeup & Masterbrand teams.
• Support major events, consumer experiences and global moments with impactful activations.

Connaissances

Advocacy & Influencer Strategy

Project & Stakeholder Management

Data-Driven Analysis

Cultural & Media Acumen

Collaborative Leadership

Description du poste

L'Oréal Australia & New Zealand seeks a Social and Advocacy Brand Manager to shape how the brand connects with audiences across AU and NZ. You will own earned media, creator strategies and major activations, reporting to the Social & Advocacy Brand Lead.

You will drive skin and hair advocacy, lead earned media and PR plans, and co-develop multi-category seeding strategies while supporting flagship masterbrand events and global moments for memorable consumer experiences.