PR MANAGER

Dymocks Books & Gifts; Sydney; Presencial; AUD 60.000 - 90.000; A tiempo parcial

Descripción de la vacante

Dymocks Retail is seeking a skilled PR Manager to lead the development and delivery of the PR strategy. This part‑time role requires four days per week, with three days in the Sydney office and one day from home.

You will create meaningful earned media opportunities, build media relationships and manage campaigns, events, partnerships and influencer opportunities to elevate the brand across books, gifts and culture.

Formación

• Significant experience in PR, communications, media relations or a related discipline.
• Strong relationships across relevant Australian media.
• Demonstrated experience developing and executing integrated PR strategies and campaigns.
• Excellent written and verbal communication skills.
• Ability to identify a compelling story or angle and turn commercial objectives into engaging consumer stories.
• Strong judgement and stakeholder management including agencies, budgets and external partners.

Responsabilidades

• Develop and deliver the annual PR strategy, priorities and KPIs.
• Create proactive PR initiatives aligned with brand and commercial objectives.
• Build strong media relationships and secure high-impact coverage.
• Manage media enquiries, spokesperson opportunities, corporate communications and issues management.
• Lead PR for major campaigns, events, launches and author appearances.
• Develop partnerships, activations and creator opportunities that enhance brand relevance.
• Build relationships with creators and influencers to extend reach and engagement.
• Track PR performance, reporting on coverage, sentiment and brand impact.

Conocimientos

Media relations

Stakeholder management

Storytelling

Communication

News sense

Campaign thinking

Descripción del empleo

Dymocks Retail is a nationally recognised multi-channel retail brand with over 40 locally owned and operated stores across Australia. The largest bookselling network in Australia, we pride ourselves on providing the best experience for our customers through our extensive range of books, gifts, and stationery.

An exciting opportunity has now opened for a highly connected PR Manager to lead the development and delivery of Dymocks' PR strategy.

This is a part-time opportunity requiring availability four days per week, Monday to Thursday, with three days based in the Sydney office and one day working from home.

This role will be responsible for creating meaningful earned media opportunities that build brand fame, strengthen Dymocks' reputation and bring our campaigns, books, authors, people and experiences to life.

The role will combine strategic thinking with hands-on execution. You will be equally comfortable developing an annual PR strategy, pitching a story to a journalist, managing a major campaign launch and identifying an unexpected cultural opportunity for Dymocks to be part of.

You will work closely with Brand, Marketing, Social, Commercial, Buying, Digital, Stores and senior leadership to ensure PR is integrated into the broader customer and communications strategy.

• Develop and deliver the annual PR strategy, priorities and KPIs.
• Create proactive PR initiatives aligned with brand and commercial objectives.
• Build strong media relationships and secure high-impact coverage.
• Manage media enquiries, spokesperson opportunities, corporate communications and issues management.

Brand, Books & Culture

• Drive brand storytelling through books, authors, reading trends and cultural moments.
• Partner with publishers and authors to create engaging, newsworthy stories.

Campaigns, Events & Partnerships

• Lead PR for major campaigns, events, launches and author appearances.
• Develop partnerships, activations and creator opportunities that enhance brand relevance.

Influencer & Content

• Build relationships with creators and influencers to extend reach and engagement.
• Develop compelling content, messaging and media materials that reflect the Dymocks brand.

Measurement & Stakeholder Management

• Track PR performance, reporting on coverage, sentiment and brand impact.
• Collaborate across the business and manage agency, partner and budget relationships.

About You

You will be an experienced PR professional with a strong track record of delivering proactive, high-impact PR campaigns and building meaningful media relationships.

This is a part-time opportunity requiring availability four days per week, Monday to Thursday, with three days based in the Sydney office and one day working from home.

You will bring:

• Significant experience in PR, communications, media relations or a related discipline.
• Strong existing relationships across relevant Australian media.
• Demonstrated experience developing and executing integrated PR strategies and campaigns.
• Excellent written and verbal communication skills.
• A strong news sense and an ability to identify a compelling story or angle.
• The ability to turn commercial objectives into engaging consumer stories.
• Strong stakeholder management and influencing skills.
• Experience working across multiple projects and managing competing priorities.
• Strong judgement, particularly when managing sensitive or reputational issues.
• Experience managing agencies, budgets and external partners.
• A genuine interest in books, culture, retail, entertainment and the Australian media landscape.

Privacy

By applying for employment with Dymocks you consent to the collection and use of your personal information for the purpose of assessing your suitability for employment. Any personal information collected from you will be dealt with in accordance with Dymocks' privacy policy which is accessible at: https://dymockshelp.zendesk.com/hc/en-us/articles/900002864143-Privacy-Policy