Digital Marketing Manager

HarperCollins Publishers; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Book discounts

Flexible working arrangements

Staff benefits

Job summary

HarperCollins Publishers is seeking a creative and driven Digital Marketing Manager to lead digital strategy for HQ and Mills & Boon. Based in Sydney, this 12-month parental leave cover offers a chance to influence campaigns across multiple brands and direct-to-consumer channels.

You will manage social media, content creation, and paid and organic campaigns, collaborating with the Head of Marketing Communications to strengthen digital presence and audience engagement.

Qualifications

• 2–3 years’ experience in digital marketing or a similar role.
• Strong experience growing online communities and managing social media platforms.
• Proven content creation skills, including photography and filming.

Responsibilities

• Develop and deliver digital marketing strategy for HQ and Mills & Boon across key online channels.
• Build and nurture highly engaged digital communities for HQ, Mills & Boon and romance.com.au.
• Drive awareness and engagement for the HQ Australia business, its titles and authors.
• Lead strategy and execution across social media platforms and eDM campaigns.
• Identify emerging digital platforms and opportunities and evaluate their fit.
• Create and publish compelling content across social channels and manage day-to-day monitoring.

Skills

Digital marketing

Social media management

Content creation

Campaign analytics

HTML knowledge

Tools

Adobe Creative Suite

Canva

CRM systems

HTML

Job description

HarperCollins is looking for a creative and driven digital marketer to join the HQ Books team as Digital Marketing Manager. This is a fantastic 12‑month parental leave opportunity with one of Australia’s most recognisable publishing brands, based in our Elizabeth Street office in Sydney’s CBD.

The role is responsible for developing and implementing the digital strategy for HQ and Mills & Boon, with the goal of exceeding business targets and strengthening each brand’s digital presence. Reporting to the Head of Marketing Communications, this role plays a key part in growing audience engagement, promoting titles and authors, and supporting the broader HQ Australia business across digital channels.

Responsibilities include (but not limited to):

• Develop and deliver digital marketing strategy for HQ and Mills & Boon across key online channels.
• Build and nurture highly engaged digital communities for HQ, Mills & Boon and romance.com.au.
• Drive awareness and engagement for the HQ Australia business, its titles and its authors.
• Lead strategy and execution across social media platforms and eDM platforms.
• Identify, assess and engage with relevant emerging digital platforms and opportunities.
• Create and publish compelling content across social media channels.
• Manage day-to-day social media monitoring and administration.
• Create and deliver paid and organic digital campaigns, including title-specific and seasonal campaigns.
• Provide strategic direction and oversee execution for millsandboon.com.au and romance.com.au.
• Support and grow the direct-to-consumer (DTC) business through strong website and digital campaign performance.
• Use insights and performance data to refine activity and improve results across digital channels.

This role will suit a strategic and creative digital marketer who is passionate about audience growth, brand storytelling and online engagement. You’ll be someone who understands how to connect with readers through digital channels and can turn strategy into effective, high-performing campaigns.

Essential skills and experience:

• 2–3 years’ experience in digital marketing, social media or a similar role
• Strong experience managing social media platforms and growing engaged online communities
• Proven content creation skills, including photography and filming
• Experience delivering digital campaigns across Facebook, Instagram and Twitter
• Strong analytical skills, with the ability to report on and improve campaign performance
• Working knowledge of Adobe Creative Suite, Canva, CRM systems and HTML
• Strong attention to detail
• Excellent organisation, communication and time management skills
• A proactive, self‑motivated approach and the ability to work well independently and as part of a team

At HarperCollins ANZ we are committed to creating a diverse and inclusive workplace. We invite candidates of all ages, races, religions, genders and sexual orientation and people with disability to apply for this or any other advertised role. We offer numerous staff benefits, including book discounts, and flexible working arrangements.