PR Lead, Game Development — Growth & Storytelling

AFL - Australian Football League; Melbourne; On-site; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible work days

Professional development

Health & wellbeing program

Partner offers and discounts

AFL Silver Memberships

Parental leave

Job summary

The AFL - Australian Football League is seeking a skilled Public Relations Lead to drive integrated publicity for Game Development programs across Australia. You will develop proactive campaigns, lead media relations and work with AFL teams, state bodies and partners to raise awareness and participation in football.

You will craft compelling stories, brief senior leaders, pitch to various outlets and monitor coverage to report on impact.

Qualifications

• Minimum five years in public relations and media relations.
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Responsibilities

• Lead integrated publicity activity for AFL Game Development programs and priorities.
• Develop and implement publicity plans for key Game Development programs, projects and initiatives.
• Lead PR activity for participation programs and initiatives (e.g., NAB AFL Auskick and NAB AFL Superkick).
• Support communications across community football, new and alternate formats, women and girls, cultural diversity, inclusion and facilities.
• Identify engaging stories and create campaigns for varied audiences.
• Produce media releases, stakeholder briefings, speeches and key messages.
• Pitch story angles to traditional, digital and emerging media outlets.
• Build and maintain relationships with journalists, commentators, influencers and editors.
• Brief senior leaders and spokespeople to support media engagement.
• Collaborate with AFL teams, clubs, state bodies, government and partners.
• Monitor media coverage and produce clear coverage reports.
• Manage publicity activity and projects through to delivery.

Skills

Public relations

Media relations

Storytelling

Media briefing

Relationship building

Project management

Communication

Influencer landscape

Public speaking

Writing

Collaboration

Education

Communications degree

Job description

The AFL - Australian Football League is seeking a skilled Public Relations Lead to drive integrated publicity for Game Development programs across Australia. You will develop proactive campaigns, lead media relations and work with AFL teams, state bodies and partners to raise awareness and participation in football.

You will craft compelling stories, brief senior leaders, pitch to various outlets and monitor coverage to report on impact.