PR Lead, Game Development — Impactful Football Communications

AFL; Melbourne; On-site; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Play The Day Your Way

My Development

Play Well health and wellbeing program

My Benefits

AFL Silver Memberships

Job summary

The AFL is seeking a PR Lead for Game Development based at AFL House in Melbourne. You will drive integrated publicity and media outcomes across community programs, women and girls, diversity, inclusion, and facilities.

You will build plans, coordinate with clubs and government partners, and create impactful stories that connect with audiences across Australia’s football landscape. The role requires strong writing, strategic thinking and media relationships.

Qualifications

• Five years’ experience in public relations and media relations.
• Excellent writing skills with media releases, briefings and key messages.
• Strong knowledge of Australian Football across community and elite levels.

Responsibilities

• Lead proactive, creative publicity for AFL Game Development programs.
• Develop publicity plans for programs and initiatives.
• Lead PR for participation programs including NAB AFL Auskick and NAB AFL Superkick.
• Support communications across community football, formats, inclusivity and facilities.
• Identify engaging stories and create compelling campaigns for varied audiences.
• Produce media releases, briefings, speeches and key messages.
• Pitch story angles to traditional, digital and emerging media.
• Build and maintain relationships with journalists, influencers and editors.
• Brief senior leaders and spokespeople for media engagement.
• Collaborate with AFL teams, clubs, state bodies, government and partners.
• Deliver coordinated national outcomes with state media teams.
• Monitor media coverage and generate clear reports.

Skills

Public relations

Media relations

Writing

Stakeholder engagement

Campaign planning

News media landscape

Education

Communications, public relations, journalism or related discipline

Job description

The AFL is seeking a PR Lead for Game Development based at AFL House in Melbourne. You will drive integrated publicity and media outcomes across community programs, women and girls, diversity, inclusion, and facilities.

You will build plans, coordinate with clubs and government partners, and create impactful stories that connect with audiences across Australia’s football landscape. The role requires strong writing, strategic thinking and media relationships.