APAC Gaming Media Activation Lead

Wpp; Sydney; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

20 days holiday

Additional leave options (up to 25)

Flexible working

Paid parental leave

Birthday leave

Early finishes in summer

Job summary

Mindshare ANZ in Sydney seeks a proactive media specialist to lead APAC launches for EA Games. You will direct a small team and drive digital direct and OOH strategies that deliver performance ROI and audience validation.

You’ll mentor teammates, collaborate with senior leaders, and manage up to the Director with constructive, data-backed guidance. This role blends hands-on execution with strategic leadership.

Qualifications

• Background in media planning and implementation with emphasis on digital direct and OOH.
• Ability to dive into data to extract insights and map performance journeys.
• Collaborative leadership style and willingness to mentor juniors.
• Strong stakeholder management and the ability to push back constructively.
• Flexibility to adapt to entertainment clients' fast-paced launches.

Responsibilities

• Lead APAC game launches for EA Games with a confidentiality-first approach.
• Direct day-to-day media operations for a small, focused team in a hybrid setup.
• Craft digital direct and OOH plans to drive performance ROI and validation.
• Mentor and empower a tight-knit team, balancing doing and delegating.
• Navigate fast-paced launch windows and strategically navigate slower periods.

Skills

Media planning pedigree

Data-driven curiosity

Proactive communicator

Upward management

Adaptable & resilient

Job description

Mindshare ANZ in Sydney seeks a proactive media specialist to lead APAC launches for EA Games. You will direct a small team and drive digital direct and OOH strategies that deliver performance ROI and audience validation.

You’ll mentor teammates, collaborate with senior leaders, and manage up to the Director with constructive, data-backed guidance. This role blends hands-on execution with strategic leadership.