APAC Gaming Media Lead - Hybrid, Data-Driven Launches

Mindshare World; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

20 days holiday

Flexible working

Paid parental leave

Birthday leave

Early finishes in summer

Job summary

Mindshare ANZ in Sydney is seeking a proactive media lead to orchestrate highly confidential APAC launches for EA Games. You will direct the hub’s day-to-day media operations in a hybrid model, blending in-office collaboration with remote work.

You will craft digital direct and OOH strategies, drive performance ROI, and mentor a small team, balancing hands-on work with effective delegation within an energetic entertainment pace.

Responsibilities

• Lead APAC game launches with top-secret status, coordinating media across digital and OOH.
• Direct daily media operations for a small team in a hybrid Sydney setup.
• Craft data-driven campaigns and validate audiences for performance ROI.

Job description

Mindshare ANZ in Sydney is seeking a proactive media lead to orchestrate highly confidential APAC launches for EA Games. You will direct the hub’s day-to-day media operations in a hybrid model, blending in-office collaboration with remote work.

You will craft digital direct and OOH strategies, drive performance ROI, and mentor a small team, balancing hands-on work with effective delegation within an energetic entertainment pace.