PR Lead, AI & Digital Transformation Australia

Clarion Suites Gateway; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

Publicis Groupe ANZ is seeking a Public Relations Manager to lead communications for the Australian digital transformation hub, Publicis Sapient. You will elevate our profile, strengthen executive visibility and turn complex business and technology topics into stories that shape market conversations.

You will partner with senior leaders and media to identify compelling narratives, build lasting relationships, and create a consistent presence across Australia's business, technology and industry

Qualifications

• 6–10 years in PR, corporate comms or journalism.
• Strong knowledge of Australian media landscape.
• Established relationships with Australian tech/business media.

Responsibilities

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organisational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.

Skills

Storytelling

Media relations

Writing & editing

Stakeholder management

Leadership

Job description

Publicis Groupe ANZ is seeking a Public Relations Manager to lead communications for the Australian digital transformation hub, Publicis Sapient. You will elevate our profile, strengthen executive visibility and turn complex business and technology topics into stories that shape market conversations.

You will partner with senior leaders and media to identify compelling narratives, build lasting relationships, and create a consistent presence across Australia's business, technology and industry