Apac Pr & Communications Lead — Crypto Media & Strategy

Okx; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Job summary

Publicis Sapient in Australia is seeking a Public Relations Manager to lead communications for our digital business transformation hub within Publicis Groupe ANZ. This role offers a rare opportunity to elevate our profile, shape conversations around AI and customer transformation, and drive executive visibility across Australia’s business and technology media.

You'll partner with senior leaders and subject matter experts to craft compelling stories, build media relationships, and turn complex

Responsibilities

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create narratives across AI, digital transformation, customer experience and organisational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.

Job description

Public Relations Manager

3001 Melbourne Publicis Groupe

Posted 2 days ago

Job Description

Company Description

Australia/New Zealand CSR Achievement of the Year – Publicis Groupe ANZ – Gold 2025

Asia-Pacific Best Place to Work (Network) – Publicis Groupe APAC - Winner 2025, 2024

Australian Business Awards – Employer of Choice 2024, 2023, 2022 & 2021

HR Awards Excellence Awardee – Employer of Choice 2022

AWEI Silver Accreditation 2025

Certified family friendly workplace

Welcome to Publicis Groupe ANZ.

Publicis Groupe is a world leader in marketing communication and digital business transformation, driven through the alchemy of data, creativity, media, and technology.

Our connected platform of companies and capabilities is more than an operational framework.

It’s a cultural model we've built to unite our people in a collaborative way of thinking and working. Publicis Groupe offers its clients seamless access to the expertise of its 110,000+ talents across 100 countries globally.

In Australia, our powerhouse of marketing capabilities stretches across creative agencies (Saatchi & Saatchi, Leo, Publicis Worldwide), media agencies (Starcom, Zenith, Spark Foundry, Performics, Atomic 212), Razorfish, Digitas, Epsilon, Arc, Prodigious, PXP, PMX, and PR (Herd MSL) and Publicis Sapient driving digital business transformation for our clients.

Overview

We are hiring a Public Relations Manager to lead communications for the digital business transformation hub of Publicis Groupe - Publicis Sapient.

This is a rare opportunity to build and lead the Australian PR agenda for a globally recognised brand at the forefront of enterprise AI, customer transformation and digital innovation.

In this role, you wiil elevate our profile, amplify our leadership voice and turn complex business and technology topics into stories that shape conversations across the market.

We're looking for someone who thinks like a journalist, acts like an editor and thrives in a fast-moving environment. You'll partner with senior leaders and subject matter experts to identify compelling stories, build meaningful media relationships, strengthen executive visibility and create a consistent presence across Australia's business, technology and industry media landscape.

Responsibilities

What You'll Be Doing

Reporting to our Head of Corporate Affairs, you will:

• Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
• Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
• Lead local social media strategy, content planning and channel performance.
• Partner with leaders and technical experts to create compelling narratives across AI, digital transformation, customer experience and organisational change.
• Build strong relationships with journalists, editors, producers and industry commentators.
• Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
• Create and refine media materials, bylines, opinion pieces and executive communications.
• Localise global campaigns and announcements for Australian audiences.
• Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.