APAC PR & Communications Lead - Digital Transformation

Okx

Melbourne

On-site

AUD 110,000 - 150,000

Full time

3 days ago

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Job summary

Publicis Sapient in Australia is seeking a Public Relations Manager to lead communications for our digital business transformation hub within Publicis Groupe ANZ. This role offers a rare opportunity to elevate our profile, shape conversations around AI and customer transformation, and drive executive visibility across Australia’s business and technology media.

You'll partner with senior leaders and subject matter experts to craft compelling stories, build media relationships, and turn complex

Responsibilities

Develop and execute Publicis Sapient's Australian PR strategy, aligned to global priorities and business objectives.
Build a high-performing editorial engine that links market opportunities, campaigns and business goals.
Lead local social media strategy, content planning and channel performance.
Partner with leaders and technical experts to create narratives across AI, digital transformation, customer experience and organisational change.
Build strong relationships with journalists, editors, producers and industry commentators.
Drive executive profiling opportunities through thought leadership, speaking engagements, media interviews, awards and commentary.
Create and refine media materials, bylines, opinion pieces and executive communications.
Localise global campaigns and announcements for Australian audiences.
Measure impact through media coverage, message penetration, executive visibility and broader brand outcomes.