Portfolio Marketing Manager APAC

Link Snacks; Sydney; On-site; AUD 150,000 - 190,000; Full time

Job summary

Link Snacks is seeking an experienced Portfolio Marketing Manager APAC to lead the strategic development and commercial success of the brand portfolio across Australia, New Zealand and Asia. You will shape the innovation pipeline, manage annual brand plans, and drive integrated marketing campaigns to accelerate growth.

The role reports to the Marketing Director APAC and requires 8+ years in FMCG marketing, strong commercial acumen, and proven capability in delivering profitable growth across

Qualifications

• 8+ years of FMCG marketing experience with progressive levels of responsibility.
• Experience leading integrated marketing programs and full portfolio management.
• Proven innovation commercialization experience from concept through launch.
• Strong commercial acumen with experience managing budgets and delivering profitable growth.
• Experience working across cross-functional teams including product development and manufacturing.
• Strong stakeholder management, communication, and presentation skills.
• Analytical mindset with ability to translate consumer and category insights into actionable strategies.
• Excellent project management skills with the ability to manage multiple priorities simultaneously.

Responsibilities

• Lead portfolio strategy and brand growth initiatives across APAC markets.
• Translate consumer and customer insights into commercially successful innovations and go-to-market plans.
• Drive integrated marketing programs across digital, social, PR, content, influencer, and shopper channels.
• Collaborate with Sales, Category, Finance, Supply Chain, R&D, Packaging, and Procurement to deliver strong brand outcomes.
• Lead agency relationships, support team development, and contribute to a high-performing marketing function.

Skills

Cross-functional collaboration

Stakeholder management

Communication

Presentation skills

Analytical mindset

Project management

Strategic thinking

Education

Bachelor's degree in Marketing or related

Job description

29d ago , from Advertising Industry Careers

Company DescriptionJoin Link Snack's and Feed Your Wild Side!

At Link Snacks, we are passionate about building brands consumers love. As we continue to grow across Asia Pacific, we are seeking an experienced and commercially minded Portfolio Marketing Manager APAC to join our Marketing & Innovation team. Reporting to the Marketing Director APAC, this role is responsible for leading the strategic development and commercial success of our brand portfolio across Australia, New Zealand, and Asia.

You will lead portfolio strategy, innovation development, and integrated marketing execution while partnering closely with cross-functional teams to drive brand growth and category leadership. This is a highly visible role that combines strategic thinking with hands-on execution. From shaping the future innovation pipeline to delivering best-in-class brand communications and go-to-market programs, you will play a key role in accelerating growth across the Link Snacks portfolio including ANZ’s #1 Meat Snack brand Jack Link's and #1 Natural, Clean Label brand Kooee!

Why Link Snacks? At Link Snacks, we embrace the wild side. We move fast, challenge the status quo, and create opportunities to make a real impact.

Strategic Influence: Lead portfolio strategy and brand growth initiatives across APAC markets. Innovation Ownership: Help shape the future of protein snacking through consumer-led innovation and commercialisation. Career Growth: Join a growing global FMCG organisation where you can broaden your leadership and marketing capabilities.

People-first culture: Join a supportive, values-driven team that encourages growth, innovation, and authentic connections. Job DescriptionPortfolio Strategy & Brand Leadership: Lead the strategic direction of the APAC brand portfolio, developing annual brand plans, portfolio growth strategies, and consumer-led initiatives that drive sustainable growth across markets. Innovation Strategy & Commercialisation: Translate consumer and customer insights into commercially successful innovation, managing projects from concept through launch while identifying future growth opportunities across the category.

Brand Communications & Consumer Engagement: Drive integrated marketing programs across digital, social, PR, content, influencer, and shopper channels to build brand awareness, engagement, and market performance. Cross-Functional Business Partnering: Collaborate with Sales, Category, Finance, Supply Chain, R&D, Packaging, and Procurement teams to deliver commercially strong brand and portfolio outcomes.Marketing Leadership & Capability Building: Lead agency relationships, support team development, and contribute to building a high-performing marketing function that supports future business growth.

QualificationsWhat

You Will BringBachelor's degree in Marketing, Business, or a related discipline.8+ years of FMCG marketing experience with progressive levels of responsibility. Demonstrated success building and growing consumer brands within a complex FMCG environment.

Experience leading integrated marketing programs and full portfolio management. Proven innovation commercialisation experience from concept through launch. Strong commercial acumen with experience managing budgets and delivering profitable growth.

Experience working across cross-functional teams including product development and manufacturing. Strong stakeholder management, communication, and presentation skills. Analytical mindset with the ability to translate consumer and category insights into actionable strategies.

Excellent project management skills with the ability to manage multiple priorities simultaneously. Who You AreA strategic marketer with a passion for brands, consumers, and innovation.

Commercially minded with a strong growth mindset and focus on results. Comfortable balancing long-term strategic planning with day-to-day execution. A collaborative relationship builder who thrives in cross-functional environments.

Highly organised, adaptable, and able to perform in a fast-paced business. A leader who takes ownership, acts with integrity, and delivers with urgency. Additional InformationApplications are open to candidates with eligibility to work in Australia.

Pre-employment checks will be required for successful candidates.

Sub-Department:Consumer BrandsDepartment:Marketing