Marketing Specialist

Musclediets; Campbelltown; On-site; AUD 90,000 - 130,000; Full time

Job summary

Musclediets, an Australian FMCG leader in functional foods, seeks a marketing specialist to drive growth across Australian retail and select export markets. You will develop data-driven strategies, identify opportunities in APAC and Middle East regions, and lead campaigns across B2C and B2B channels to strengthen brand positioning and profitability.

You will analyse consumer insights, manage campaigns, monitor ROI and CAC, and report performance to senior leadership.

Qualifications

• Bachelor's degree in marketing or a closely related field is required.
• Minimum 5 years of full-time experience in marketing is required; 7+ years may substitute for formal qualifications.

Responsibilities

• Evaluate emerging market opportunities across APAC and Middle East regions to inform international marketing strategy and channel selection.
• Develop and execute comprehensive marketing strategies across Australian retail channels and international export markets.
• Analyse market trends, competitor positioning and consumer insights to identify opportunities and optimise portfolio profitability.
• Lead integrated marketing campaigns across D2C, Australian retail, foodservice and distributor networks with consistent brand messaging.
• Monitor and report marketing performance using ROI, CAC, ROAS and channel analytics to guide future initiatives.
• Support cross-border growth with data-driven insights and scalable campaigns for market expansion.
• Prepare performance reports and strategic recommendations for senior leadership.

Skills

Communication

Stakeholder management

Market research

Consumer insights

Promotional strategy

APAC/MEA experience

Channel marketing

Campaign measurement

Data-driven marketing

Education

Bachelor's degree in Marketing or related field

Job description

We’re seeking an accomplished marketing specialist with experience in the competitive FMCG packaged food sector. Supporting our growth objectives across core Australian retail channels and selected international export markets, you will bring a proven track record of developing and implementing successful data-driven marketing/promotional strategies, with deep experience in identifying new and emerging market opportunities, including export markets. Experience across APAC or Middle East FMCG markets will be highly regarded.

About us

We’re one of Australia’s leading functional food companies, with a diverse product portfolio spanning the health & fitness industry, lifestyle food segments, and premium pet foods. For more than a decade, we’ve developed, manufactured and commercialised our products across Australia through both D2C and wholesale distribution channels. We proudly manufacture 100% of our products in Australia from our Western Sydney factory, and we actively support the community by donating thousands of meals to those in need through partnerships with homelessness charities such as Dignity & Kids off the Streets.

With an established and growing presence across Australia, we’re currently amidst an exciting phase of growth to complement our existing channels, including international growth plans to launch our product portfolio into key B2B commercial distributor and retail networks across the APAC and Middle East regions.

Job Duties:

Evaluate emerging market opportunities across the APAC and Middle East regions by analysing market conditions, consumer trends, competitor activity and target demographics to inform brand positioning, international marketing strategy, campaign planning and channel selection.

Develop and execute comprehensive marketing strategies, including brand positioning, target-market segmentation and promotional strategies, aligned with overarching business growth objectives across core Australian retail channels and selected international export markets.

Analyse market trends, competitor positioning, consumer insights, customer behaviour and commercial performance data to identify market opportunities, strengthen market positioning, optimise product lifecycles and support portfolio profitability.

Develop, execute and oversee integrated marketing campaigns across Direct-to-Consumer (B2C) digital retail, Australian retail channels, B2B foodservice and distributor networks, ensuring consistent brand identity, positioning and messaging across relevant channels and markets.

Monitor, evaluate and report on marketing and campaign performance, including campaign ROI, customer acquisition cost (CAC), return on advertising spend (ROAS), customer engagement and overall channel effectiveness, using performance insights to optimise future marketing initiatives.

Support international market expansion initiatives by providing data-driven marketing insights, scalable campaign strategies and channel recommendations to strengthen market penetration and support cross-border growth decisions.

Prepare and present ongoing marketing performance reports, consumer and competitor insights, campaign results and strategic recommendations to senior leadership to support brand development, market positioning and broader business growth objectives.

Requirements:

Bachelor's degree or higher qualification in marketing or closely related field

Minimum 5 years full-time experience (or 7+ years of relevant full-time experience may substitute for a formal qualification).

Skills and Persona Attributes:

Excellent communication and stakeholder management skills.

Demonstrated experience in market research and consumer analysis to inform product positioning and campaign strategy.

Proven track record of developing promotional strategies for new/emerging markets, including market research and campaign planning. Experience across APAC and/or Middle East packaged food market is highly regarded.

Understanding of distributor, retail, or foodservice marketing channel environments, with experience in planning and executing marketing campaigns and promotional initiatives that drive engagement and sales within these channels.

Demonstrated ability to monitor and measure marketing effectiveness, including KPIs such as campaign ROI, CAC, ROAS, and channel performance.