Marketing Manager

Snackbrands Australia; The Hills Shire Council; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Birthday Leave

Discounts on Retailers

Onsite parking

Wellbeing Days

Job summary

Snackbrands Australia, part of Intersnack Group, is seeking an exceptional Marketing Manager to lead Kettle and drive growth across the Potato Portfolio from Norwest with a hybrid work model.

You'll set the agenda, inspire teams, develop three-year portfolio strategies, manage budgets, and partner with Sales, R&D, and Supply Chain to deliver commercially sound plans.

Qualifications

• Minimum +10 years in FMCG marketing with brands or portfolios.
• Tertiary qualification in Marketing, Business or related field.
• Experience in brand strategy, integrated marketing, innovation/NPD and communications.

Responsibilities

• Develop 3-year portfolio strategies and annual brand plans with growth priorities.
• Lead innovation and renovation from opportunity to launch and post-launch review.
• Execute integrated campaigns across creative, media, digital, social, shopper and owned channels.
• Coach and develop a small team; build a high-performance culture.
• Partner with external agencies to deliver high-quality output.
• Drive portfolio performance across NSV, margin, market share, and ROI.
• Own marketing investments with planning, tracking and optimization.
• Utilize consumer, category and market data to inform decisions.
• Collaborate with Sales, Category, Shopper, R&D, Supply Chain and Finance to deliver commercially sound plans.
• Develop compelling brand and innovation stories to support customer engagement.

Skills

FMCG marketing

Brand strategy

Integrated marketing

Innovation/NPD

Communications

Budget management

Data-driven decisions

People leadership

Collaborative mindset

Education

Marketing/Business tertiary qualification

Tools

Market data analysis tools

Job description

Snackbrands Australia is part of Intersnack Group, a private German snack food company founded in 1968. Although internationally owned we are still very much a local company Creating Happy Snacking Moments for everyone!

Here at Snack Brands Australia, we proudly make some of Australia’s favourite snacks including Kettle, CC’s, Thins, Cheezels, The Natural Chip Company and Nice & Natural. Across our three sites, we make over 200 million packets of chips a year - that's a lot of enjoyment and fun we bring to snackers every day! We encourage a culture that is exciting, challenging and we strive for innovation in everything we do. Our aim is for our people to share in our success, enjoy our products and reap the benefits of their hard work within a supportive environment where work life balance is encouraged!

About the role:

We're looking for an exceptional Marketing Manager to lead Kettle, Snackbrands' largest and most strategically important brand, while driving growth across our broader Potato Portfolio.

With ambitious growth targets, a powerful innovation pipeline and strong executive visibility, this is a rare opportunity to shape the future of an iconic market leader. You'll set the agenda, inspire teams, build consumer love and deliver the next chapter of growth for one of Australia's most successful premium snacking brands.

This role will be based in Norwest with hybrid working (2 days WFH, 3 days in office)

What You’ll be responsible for:

• Develop 3-year portfolio strategies and annual brand plans, identifying clear growth priorities and investment opportunities.
• Lead innovation and renovation from opportunity identification and concept development through to launch and post-launch review.
• Develop and with the team, execute integrated campaigns across creative, media, digital, social, shopper and owned channels.
• Lead, coach and develop our team of two reports, building capability, accountability and a high-performance culture. 2IC to the Head of Marketing Australia.
• Challenge and partner with external agencies to deliver high quality of work.
• Drive portfolio performance across NSV, margin, market share, volume, pricing, mix and ROI.
• Own marketing investment, ensuring spend is effectively planned, tracked and optimised.
• Use consumer, category and market data, including IRI/Nielsen and consumer research, to identify opportunities and inform decisions.
• Partner closely with Sales, Category, Shopper, R&D, Supply Chain, Procurement, Packaging, Finance and Operations to deliver commercially sound plans.
• Develop compelling brand and innovation stories to support customer engagement, distribution and profitable growth.
• Establish clear KPIs and create a test, learn and optimise culture across campaigns, innovation and activation.
• Act as a senior leader within the Marketing team, contributing beyond your own portfolio.

What you’ll bring to the role:

• +10 years’ FMCG marketing experience, with proven success managing brands or a portfolio.
• Relevant tertiary qualification in Marketing, Business or a related discipline.
• Strong experience across brand strategy, integrated marketing, innovation/NPD and communications.
• Strong commercial understanding with proven experience managing marketing budgets, agency relationships and campaign effectiveness.
• Strong analytical capability and experience using market and consumer data to drive decisions.
• Demonstrated people leadership, coaching and development experience.
• The ability to bring clarity and pace to complex projects and work confidently across competing priorities.
• A collaborative, resilient and commercially minded approach, with the ability to balance long-term brand health with short-term business performance.

What can you expect in return:

A supportive working environment (with plenty of snacks on hand!) where you'll feel engaged and valued, career growth, Birthday Leave, Access to discounts on Retailers, onsite parking and a focus on health and wellness (like Wellbeing Days!) to make your workplace more enjoyable!