Plant Marketing Strategist

Sociable Tech Pty Ltd; Richmond; On-site; AUD 78,000 - 90,000; Full time

Job summary

Ozbreed Green Life Pty Ltd in Richmond, NSW is seeking a qualified Marketing Specialist to drive growth for landscape plant varieties. The role covers strategy, market research, campaigns, and digital marketing including website content and social media to boost brand awareness.

You will collaborate with growers and distributors, manage budgets, and produce marketing plans and performance reports to support commercialisation and business expansion.

Qualifications

• A Bachelor's degree or higher qualification in Marketing, Business, Communications or a related discipline.
• Relevant professional experience in marketing, including marketing strategy, market research and campaign management.
• Strong knowledge of digital marketing, social media platforms, SEO and online advertising.
• Experience in market analysis, product positioning, brand development and promotional activities.
• Excellent written and verbal communication, analytical and organisational skills.
• Ability to work independently and collaboratively with internal teams and external stakeholders.
• Experience in horticulture, landscaping, agriculture or related industries will be highly regarded.

Responsibilities

• Develop, implement and evaluate marketing strategies to promote Ozbreed's landscape plants and strengthen brand awareness.
• Conduct market research to identify industry trends, customer preferences, competitor activities and new business opportunities.
• Plan and coordinate marketing campaigns, product launches and promotional activities for new and existing plant varieties.
• Develop and manage digital marketing strategies, including website content, social media, search engine marketing and email campaigns.
• Develop product positioning, branding strategies and promotional materials highlighting the benefits of Ozbreed's plant varieties.
• Identify market opportunities across wholesale nurseries, licensed growers, landscape architects, contractors and retail garden centres.
• Liaise with growers, distributors and industry professionals to coordinate marketing initiatives and improve market presence.
• Analyse marketing campaign performance, customer engagement, website analytics and market trends to recommend improvements.
• Coordinate the development of brochures, catalogues, product guides, advertisements and other marketing materials.
• Prepare marketing plans, budgets and performance reports to support business growth and product commercialisation.

Skills

Marketing strategy

Market research

Campaign management

Digital marketing

SEO

Content marketing

Data analysis

Education

Bachelor's degree or higher in Marketing or related

Job description

Ozbreed Green Life Pty Ltd in Richmond, NSW is seeking a qualified Marketing Specialist to drive growth for landscape plant varieties. The role covers strategy, market research, campaigns, and digital marketing including website content and social media to boost brand awareness.

You will collaborate with growers and distributors, manage budgets, and produce marketing plans and performance reports to support commercialisation and business expansion.