PESO Activation Lead: Social & Influencer Marketing

Mars; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Mars is seeking a PESO Manager to bring our brands to life across Australia, inspiring consumers and expanding reach for our snacks. You’ll lead PESO delivery aligned with regional priorities and manage social media, influencer partnerships, and experiential campaigns with entrepreneurial flair.

Reporting to the Market Director ANZ, you’ll shape annual plans, drive growth across key channels, and collaborate with local and regional stakeholders to deliver locally relevant activation that

Qualifications

• 3+ years’ experience in marketing or brand activation.
• Strong background in digital marketing, especially social media and community management.
• Proven ability to identify, build, and manage influencer and brand partnerships.
• Strong communication and presentation skills.
• Strong project management and prioritisation skills.

Responsibilities

• Bring Mars brands to life: PESO activation across marketing pillars, including social, influencer campaigns, sampling and digital strategy.
• Manage local social media channels, create engaging, on-trend content, and oversee agency partners in support of the social strategy.
• Build communities by nurturing a passionate tribe of brand lovers, reflecting Mars’ purpose and personality.
• Own the Digital presence: lead development and execution of the DCOM strategy with local and regional stakeholders.
• Measure and optimize: track campaign performance, share learnings, and raise the bar.
• Create partnerships that pop: source and manage influencer, brand, and PR collaborations that generate buzz and desirability.
• Manage budgets wisely: maximize impact and ROI, ensuring every dollar counts.

Skills

Digital marketing

Social media

Influencer partnerships

Content creation

Project management

Education

Marketing degree

Communications degree

Job description

Mars is seeking a PESO Manager to bring our brands to life across Australia, inspiring consumers and expanding reach for our snacks. You’ll lead PESO delivery aligned with regional priorities and manage social media, influencer partnerships, and experiential campaigns with entrepreneurial flair.

Reporting to the Market Director ANZ, you’ll shape annual plans, drive growth across key channels, and collaborate with local and regional stakeholders to deliver locally relevant activation that