PESO Activation Manager

Mars; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Mars is seeking a PESO Manager to bring our brands to life across Australia, inspiring consumers and expanding reach for our snacks. You’ll lead PESO delivery aligned with regional priorities and manage social media, influencer partnerships, and experiential campaigns with entrepreneurial flair.

Reporting to the Market Director ANZ, you’ll shape annual plans, drive growth across key channels, and collaborate with local and regional stakeholders to deliver locally relevant activation that

Qualifications

• 3+ years’ experience in marketing or brand activation.
• Strong background in digital marketing, especially social media and community management.
• Proven ability to identify, build, and manage influencer and brand partnerships.
• Strong communication and presentation skills.
• Strong project management and prioritisation skills.

Responsibilities

• Bring Mars brands to life: PESO activation across marketing pillars, including social, influencer campaigns, sampling and digital strategy.
• Manage local social media channels, create engaging, on-trend content, and oversee agency partners in support of the social strategy.
• Build communities by nurturing a passionate tribe of brand lovers, reflecting Mars’ purpose and personality.
• Own the Digital presence: lead development and execution of the DCOM strategy with local and regional stakeholders.
• Measure and optimize: track campaign performance, share learnings, and raise the bar.
• Create partnerships that pop: source and manage influencer, brand, and PR collaborations that generate buzz and desirability.
• Manage budgets wisely: maximize impact and ROI, ensuring every dollar counts.

Skills

Digital marketing

Social media

Influencer partnerships

Content creation

Project management

Education

Marketing degree

Communications degree

Job description

Mars is a family-owned business that has been making products for people and their pets for more than 100 years. We’re behind some of the best loved brands in the world including MARS®, SNICKERS®, EXTRA®, ECLIPSE®, PEDIGREE®, WHISKAS®, DOLMIO®, BEN’S ORIGINAL ® MASTERFOODS ® and ROYAL CANIN® ORIJEN® ACANA® we are dedicated to making a positive impact on people and the planet.

Join us in building a sustainable future where people, communities, and the planet can truly thrive.

As PESO Manager, you’ll bring some of our incredible brands to life across Australia — inspiring consumers, driving excitement, and making sure our snacks end up in as many hands (and mouths!) as possible.

You’ll own the delivery of our PESO strategy against our key marketing pillars, ensuring strong and locally relevant execution that is aligned with brand and regional priorities. This role will lead our social media and influencer strategy, driving exceptional content and community engagement, alongside end-to-end experiential campaigns for our consumers.

Reporting to the Market Director ANZ, you’ll shape and execute an annual plan that drives growth across key channels, with creativity, agility, and a healthy dose of entrepreneurial spirit.

What are your key responsibilities?

• Bring our brands to life: Execute best-in-class PESO activation across our key Marketing pillars — from social channels & influencer campaigns through to consumer sampling and our broader digital strategy
• Be social (and on-trend): Manage local social media channels, creating content that’s relevant, engaging, and on-trend — alongside managing agency partners in support to our social strategy.
• Build communities: Nurture a passionate tribe of brand lovers through authentic, timely engagement that reflects our purpose and personality, building brand presence and strengthening consumer connection.
• Own our Digital presence: Lead development & execution of the DCOM strategy in collaboration with local & regional stakeholders
• Measure and optimize: Track campaign performance, share learnings, and constantly find ways to raise the bar.
• Create partnerships that pop: Source and manage influencer, brand, and PR collaborations that generate buzz and drive desirability of our brands.
• Manage budgets wisely: Maximize impact and ROI, ensuring every dollar counts.

What are we looking for?

• 3+ years’ experience in marketing or brand activation, ideally with a degree in Marketing, Communications, or a related field.
• Strong background in digital marketing — especially social media content, paid media, and community management.
• Proven ability to identify, build, and manage influencer and brand partnerships.
• Strength in creative thinking, communication and presentation skills.
• Strong project management and prioritisation skills.

Why you’ll love working for Mars:

• Purpose: Help craft beloved brands with a legacy of over 100 years of local manufacturing making products that people and pets will love all while helping to build a more sustainable future.
• People: A culture that values your contributions, fosters leadership, and recognises the impact you make. Your work truly matters here.
• Development: Shape your career with personalised development and real opportunities to grow from day one.
• Enjoy a team and business environment that is invested in helping you manage and grow your energy for work and life.