Personalised Content Strategist, Digital Experience Lead

University of New South Wales; Sydney; Hybrid; AUD 110,000 - 150,000; Full time

Job summary

The Digital Content Strategist at University of New South Wales leads the strategy, design and delivery of content powering personalised future student journeys across UNSW’s digital ecosystem. This is a hybrid, 12-month full-time fixed term role reporting to the Head of Future Students Marketing & Content, and may involve managing a small team.

You will work across Digital Experience, Sales, Analytics, Marketing and IT to craft data-driven content, governance, and reusable models, aligning to

Qualifications

• Experience designing content for personalised customer journeys.
• Ability to lead campaigns across multiple channels with data-driven insights.
• Strong writing and editing skills with technical platform fluency.

Responsibilities

• Lead content strategy and delivery for personalised future student journeys.
• Develop content for automated, data-driven journeys using AEM, AJO, CJA.
• Collaborate with SEO, UX, digital teams to ensure accessible content.

Skills

Content strategy

Stakeholder management

Writing & editing

SEO & accessibility

Tools

Adobe Experience Manager

Adobe Journey Optimizer

Customer Journey Analytics

Job description

The Digital Content Strategist at University of New South Wales leads the strategy, design and delivery of content powering personalised future student journeys across UNSW’s digital ecosystem. This is a hybrid, 12-month full-time fixed term role reporting to the Head of Future Students Marketing & Content, and may involve managing a small team.

You will work across Digital Experience, Sales, Analytics, Marketing and IT to craft data-driven content, governance, and reusable models, aligning to