Performance & Strategy Marketing Manager

Green Life Clinics and Dispensaries; Gold Coast City; On-site; AUD 80,000 - 110,000; Full time

Job summary

Green Life Clinics and Dispensaries is expanding across Queensland and Melbourne and seeks a marketing professional to take ownership of performance and partner management. This 50% strategy and 50% execution role involves collaboration with clinic leaders and external partners.

The ideal candidate will excel in business partnering and stakeholder engagement while driving marketing performance for new clinic openings. Join us in building a modern marketing function with real ownership and impact.

Qualifications

• Experience in managing marketing performance across paid channels like Google and Meta.
• Ability to drive outcomes and build marketing functions.
• Proficient in extracting insights from data for strategic decisions.

Responsibilities

• Oversee marketing performance across all paid channels.
• Manage agency relationships and hold partners accountable.
• Develop and optimise marketing strategies for clinic expansions.
• Ensure accurate reporting and full-funnel visibility.

Skills

Business partnering

Stakeholder engagement

Agency management

Data reporting

Marketing strategy

Job description

Green Life Clinics is expanding nationally, with new clinics launching across Queensland and Melbourne. We’re now building a modern, commercially‑driven marketing function and this role is the single point of accountability for performance, growth, and partner management.

This is a 50% strategy, 50% hands‑on execution role. Perfect for someone who loves owning the numbers, driving outcomes, and building capability over time.

It also requires strong business partnering, high EQ, and confident stakeholder engagement. You’ll work closely with clinic leaders, operations, external partners, and senior management to ensure marketing is aligned, understood, and executed with clarity and impact.

Who this role suits

• This role is ideal for someone who has outgrown a pure execution role and wants to step into ownership — but still enjoys rolling up their sleeves.
• Commercially minded and numbers‑driven
• Confident managing agencies and partners
• Strong at execution and comfortable being hands‑on
• Able to balance strategy with day‑to‑day optimisation
• Excited by growth, scale, and building a function from the ground up
• Fast‑growing national healthcare group
• Real ownership, real impact, no corporate red tape
• Opportunity to build a modern marketing function
• Supportive leadership and a commercially aligned environment

What you’ll own

• Marketing performance across all paid channels (Google, Meta) in partnership with external agencies
• Agency management — holding partners accountable to CPA, bookings, ROI and funnel performance
• Budget allocation & optimisation across channels, clinics, and new site launches
• Marketing strategy for all clinics, including Melbourne expansion and new site openings
• Reporting, attribution, and data integrity, ensuring full‑funnel visibility
• Third‑party relationships including shopping centres, retail partners, and local area marketing opportunities
• Leadership of our Customer Experience & Social Media Specialist
• Identifying opportunities to bring capability in‑house as we scale

What success looks like

• Clear, accurate reporting and attribution across the entire funnel
• Paid channels hitting CPA and ROI targets consistently
• Strong agency accountability and performance
• Smooth, high‑impact marketing support for new clinic launches
• A growing internal capability and a well‑coached CX & Social Specialist
• A marketing function that is predictable, scalable, and commercially aligned

You are the person who ensures our marketing engine is commercially aligned, measurable, and consistently delivering growth.