Performance Media Buyer: Meta & Google Lead Gen Pro

EMBR Group Pty Ltd; Melbourne; On-site; AUD 90,000 - 150,000; Full time

Job summary

EMBR Group Pty Ltd, a Melbourne-based performance marketing and lead generation company, is seeking an Ads Specialist Meta Media Buyer to manage and scale paid acquisition campaigns. You’ll work across platforms including Meta Ads, Google Ads, YouTube, TikTok, and emerging channels, handling significant budgets with clear commercial targets.

You’ll own campaign performance, develop new audiences and hooks, coordinate with designers and developers, and report insights to senior management.

Qualifications

• Experience managing paid advertising campaigns where commercial performance mattered.
• Advanced knowledge of Meta Ads and Google Ads.
• Experience handling large monthly ad budgets and scaling.
• Familiar with direct-response marketing and lead-gen funnels.
• Strong analytical skills with ability to test and optimize.

Responsibilities

• Building, managing and scaling paid media campaigns.
• Managing substantial daily and monthly advertising budgets.
• Working toward defined Cost Per Lead and acquisition targets.
• Analysing campaign performance and identifying opportunities to scale.
• Developing new audiences, offers, hooks and campaign angles.
• Briefing designers and creative resources.
• Reporting to senior management with meaningful insights.
• Launching structured creative and audience testing.
• Coordinating with creators, designers, developers and external partners.

Skills

Meta Ads

Google Ads

YouTube Ads

Direct response

Lead generation

Data-driven

Analytical

Creative thinking

Tools

Meta Ads Manager

Google Ads

YouTube

Job description

EMBR Group Pty Ltd, a Melbourne-based performance marketing and lead generation company, is seeking an Ads Specialist Meta Media Buyer to manage and scale paid acquisition campaigns. You’ll work across platforms including Meta Ads, Google Ads, YouTube, TikTok, and emerging channels, handling significant budgets with clear commercial targets.

You’ll own campaign performance, develop new audiences and hooks, coordinate with designers and developers, and report insights to senior management.