Marketing Specialist - Performance Marketing

BOQ Group; Melbourne; On-site; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working

Discounted financial products

Salary packaging

Parental leave

Extra annual leave

Private health insurance discount

EAP

Employee networks

Pride in Diversity membership

Job summary

BOQ Group is seeking a Marketing Specialist - Performance Marketing to join our Digital & Marketing team in Melbourne. The role focuses on driving customer acquisition and retention across paid channels, with collaboration across internal teams, agencies, and media partners.

The role covers optimization of Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio, plus SEO and AEO initiatives to boost visibility.

Qualifications

• Experience supporting and optimising digital marketing campaigns.
• Strong understanding of performance channels and best practices.
• Excellent data interpretation and insight translation.
• Ability to manage competing priorities and stakeholder relationships.

Responsibilities

• Analyse and improve performance across paid channels.
• Assist with SEO and AEO initiatives.
• Collaborate with internal and external partners to optimise campaigns.
• Support reporting, attribution, and insights.

Skills

Performance marketing

Data analysis

Paid search

Paid social

Tools

Google Analytics

SEO tools

Job description

Marketing Specialist - Performance Marketing

We're looking for a Marketing Specialist - Performance Marketing to join our Digital & Marketing team. Reporting to the Senior Marketing Manager - Performance Marketing, you'll play a key role in driving customer acquisition and retention outcomes across our digital channels. You'll work closely with internal stakeholders, agency partners and media providers to help optimise and evolve our performance marketing capability.

In this role, you'll analyse and improve the performance of digital marketing activity across channels including Paid Search, Paid Social, Programmatic, Affiliates, Digital Video and Audio. You'll contribute to the execution of performance marketing strategies, identify opportunities for optimisation, support experimentation and personalisation initiatives, and help deliver SEO and Answer Engine Optimisation (AEO) initiatives that improve our visibility across search engines and AI-powered platforms.

You’ll collaborate with teams across marketing, product and digital to bring campaigns and projects to life, while supporting reporting, attribution, insights and broader digital marketing maturity initiatives. This is an opportunity to make a meaningful impact, influence performance outcomes and help shape the future of our digital marketing capability.

About You

You're a digitally-minded marketing professional who thrives in a fast-paced environment and enjoys turning data and insights into meaningful business outcomes. You have experience supporting and optimising digital marketing campaigns and bring a strong understanding of performance marketing channels and best practices.

You're naturally curious, enjoy testing new ideas and are motivated by continuous improvement. You can interpret data, identify opportunities and translate insights into actions that drive results. You build strong relationships with stakeholders, work effectively with agency partners and are comfortable managing competing priorities.

You’ll bring a blend of analytical thinking, commercial awareness and a passion for digital marketing. Experience working with digital analytics platforms, paid media channels and search optimisation will help you succeed in the role, along with a proactive mindset and a genuine desire to deliver exceptional customer and business outcomes.

About us

BOQ Group is a truly unique group of challenger brands with a purpose – to provide a genuine alternative to Australian financial services for customers and employees.

Our family of brands (Bank of Queensland (BOQ), ME Bank, Virgin Money Australia, BOQ Specialist), each come with their own defined customer audience and brand personality, but share one goal – to build social capital through banking. That’s creating trust with customers, exploring staff potential and believing that tiny gestures and big ideas can change the world for communities.

BOQ Group’s inclusive vision is to foster a workspace that values and leverages difference and creates new possibilities, a place where our people feel confident to bring their best selves to work every day. We embrace difference and believe that our workforce should reflect the customers and communities that we serve.

In 2023, we successfully implemented an innovative Reconciliation Plan, driving positive change and promoting inclusivity across BOQ Group.

At BOQ Group, we are passionate about creating an exceptional work environment that nurtures both your professional and personal growth.

Our comprehensive benefits package is designed to enhance your well-being, provide financial security, and foster a sense of community and inclusion. Here are just some of the fantastic perks you can enjoy as part of our team:

• Flexible working arrangement - Balance your work and personal life with ease.
• Discounted financial products - Enjoy exclusive rates on our financial services across the Group.
• Salary sacrificing options - Maximise your take-home pay with our salary packaging options.
• Paid parental leave with no minimum requirements - Spend quality time with your new family member without any worries.
• Purchase additional annual leave - Need more time off? You can buy extra leave days.
• Discounted private health insurance plan - Take care of your health with our special rates.
• Employee Assistance Program (EAP) - Access confidential support for personal and professional challenges for you and your family
• Access to employee network groups - Connect with peers through our First Nations Reconciliation, LGBTQIA+, Multicultural, Gender, Early Careers, and accessibility groups.
• Pride in Diversity membership: We are proud members of Pride in Diversity and actively participate in the Australian Workplace Equality Index.

We are committed to creating a workplace where everyone feels valued and supported. Join us and be part of a company that truly cares about its people and community!

BOQ Group is committed to diversity and an inclusive workforce. Aboriginal and Torres Strait Islander People are encouraged to apply.

We celebrate, value and include people of all backgrounds, gender and expressions, sexualities, cultures, bodies and abilities. When you apply, you are welcome to tell us the pronouns you use and please let us know any reasonable adjustments you may need during the interview process.

If you are successful for a role with BOQ Group, it is a condition of employment that background screening is completed to ensure that the Bank complies with its obligations under the Anti-Money Laundering and Counter Terrorism Financing Act. These checks may include, but are not limited to identity, verification, reference checks, criminal background checks, immigration checks, verification of academic qualifications, bankruptcy checks.