Senior Performance Marketing Manager

RÈLIER GROUP; Brisbane; On-site; AUD 120,000 - 180,000; Full time

Job summary

VESTIRSI, an Australian accessories brand based in Brisbane, is seeking a Senior Performance Marketing Manager to own paid acquisition across Australia and the US, driving CAC, ROAS, and revenue growth in a founder-led environment. This hands-on leadership role requires deep technical expertise with Meta, Google, GA4, and Shopify, plus a track record scaling premium consumer brands internationally.

You will mentor the growth function and partner with Creative, CRM and Ecommerce teams to shape

Qualifications

• 5+ years' experience in performance marketing, ideally with a strong agency background and exposure to a diverse portfolio of DTC and ecommerce brands.
• Extensive hands-on experience managing significant paid media budgets across Meta and Google, with particular depth across Meta.
• A proven ability to scale ecommerce businesses profitably, balancing customer acquisition, revenue growth and long-term commercial performance.
• Experience managing international paid media campaigns, ideally across Australia and the US.
• Strong commercial understanding of CAC, COS, MER, ROAS, contribution margin, LTV and marginal efficiency.
• The confidence to set the broader acquisition strategy while remaining close to execution, campaign management and optimisation.

Responsibilities

• Own the end-to-end paid media strategy across Australia and the US, with direct accountability for performance and commercial outcomes.
• Personally manage and optimise multi-million-dollar annual media budgets across Meta and Google.
• Drive profitable customer acquisition, with a clear focus on CAC, COS, MER, ROAS and revenue growth.
• Lead budget allocation across markets, channels, campaigns and products, making informed decisions based on performance and marginal return.
• Establish a considered approach to creative testing, audience development, campaign optimisation and scaling.
• Identify opportunities to reach new customers and unlock growth across existing and emerging markets.
• Partner closely with Creative, CRM and Ecommerce teams, using performance insights to inform creative direction and the broader customer acquisition strategy.
• Own forecasting, budget pacing and performance reporting, translating complex data into clear, actionable commercial insights.
• Support the development of the internal performance marketing function, including mentoring and growing the team as the business scales.

Skills

5+ years experience

Performance marketing

Meta & Google ads

GA4

Shopify

Budget management

CAC, COS, ROAS

International campaigns

Mentoring

Data-driven decision making

Premium brands experience

Creative testing

Tools

Meta Ads Manager

Google Ads

GA4

Shopify

Looker Studio

Northbeam

Triple Whale

ProfitPeak

Motion

CAPI/server-side tracking

Job description

VESTIRSI is an Australian accessories brand redefining modern luxury through considered design, timeless style and Italian craftsmanship.

Founded in Brisbane, VESTIRSI has built a loyal and growing customer base across Australia and internationally, with a strong presence in the US and ambitious plans for continued global growth.

As the business enters its next chapter, VESTIRSI is looking for an experienced Senior Performance Marketing Manager to take ownership of paid acquisition and play a defining role in shaping the future of its digital growth.

This is an opportunity to join a founder-led business at a pivotal stage, bringing performance marketing in-house and building a function that will support the brand's long-term ambitions.

Working closely with the Head of Growth and wider creative and marketing teams, you will lead paid media strategy and execution across Australia and the US, with significant ownership over budgets, performance and commercial outcomes.

While this is a senior strategic position, it is equally hands-on. We're looking for someone who brings deep technical expertise, a strong commercial mindset and a genuine passion for building and scaling premium consumer brands.

KEY RESPONSIBILITIES

• Own the end-to-end paid media strategy across Australia and the US, with direct accountability for performance and commercial outcomes.
• Personally manage and optimise multi-million-dollar annual media budgets across Meta and Google.
• Drive profitable customer acquisition, with a clear focus on CAC, COS, MER, ROAS and revenue growth.
• Lead budget allocation across markets, channels, campaigns and products, making informed decisions based on performance and marginal return.
• Establish a considered approach to creative testing, audience development, campaign optimisation and scaling.
• Identify opportunities to reach new customers and unlock growth across existing and emerging markets.
• Partner closely with Creative, CRM and Ecommerce teams, using performance insights to inform creative direction and the broader customer acquisition strategy.
• Own forecasting, budget pacing and performance reporting, translating complex data into clear, actionable commercial insights.
• Support the development of the internal performance marketing function, including mentoring and growing the team as the business scales.

ABOUT YOU

We're looking for a commercially minded performance marketing leader who combines strategic thinking with exceptional technical capability.

You’ll bring:

• 5+ years' experience in performance marketing, ideally with a strong agency background and exposure to a diverse portfolio of DTC and ecommerce brands.
• Extensive hands-on experience managing significant paid media budgets across Meta and Google, with particular depth across Meta.
• A proven ability to scale ecommerce businesses profitably, balancing customer acquisition, revenue growth and long-term commercial performance.
• Experience managing international paid media campaigns, ideally across Australia and the US.
• Strong commercial understanding of CAC, COS, MER, ROAS, contribution margin, LTV and marginal efficiency.
• The confidence to set the broader acquisition strategy while remaining close to execution, campaign management and optimisation.
• Advanced knowledge of Meta Ads Manager, Google Ads, GA4 and Shopify, including attribution, tracking, reporting and creative testing.
• Exposure to platforms such as Triple Whale, ProfitPeak, Northbeam, Motion or Looker Studio, alongside an understanding of CAPI, server-side tracking and ecommerce feed management.
• Experience mentoring and developing performance marketing talent, with an interest in building internal capability.
• An appreciation for premium consumer brands, ideally gained within fashion, accessories, beauty or lifestyle, either in-house or agency-side.

Above all, you'll be someone who takes ownership, thinks beyond the immediate numbers and understands the importance of balancing ambitious growth with brand integrity and long-term profitability.

WHY VESTIRSI

This is an opportunity to make a meaningful impact within a growing Australian brand, at a time when the decisions made today will help shape its future.

You’ll work closely with an ambitious, founder-led team, have genuine ownership of your function and play an important role in VESTIRSI's continued international expansion.

With a collaborative team, a strong creative vision and the opportunity to build and develop the performance function, VESTIRSI offers the chance to contribute to something enduring.