Global Brand & Growth Leader — Wellness & Innovation

WelleCo; Melbourne; On-site; AUD 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary

Global wellness brand

Melbourne HQ

Job summary

WelleCo is seeking a General Manager of Brand, Marketing & Product Innovation to shape the future of the global wellness brand from Melbourne. You will own brand strategy, customer growth, omnichannel marketing and product innovation, delivering growth across ecommerce, pharmacy, health retail, and marketplaces.

The role requires a track record of scaling premium consumer brands, with 10+ years in senior marketing leadership and strong commercial acumen.

Qualifications

• Track record of scaling FMCG consumer brands.
• 10+ years of senior marketing leadership experience (GM/CMO/VP).
• Experience across brand strategy, digital & ecommerce marketing, retail ecosystems and product innovation.

Responsibilities

• Lead global brand strategy, architecture and narrative.
• Oversee omnichannel marketing, including organic and paid channels.
• Drive product innovation and international expansion with a data-driven approach.
• Build and lead a high-performing global marketing and product team.
• Partner with R&D, regulatory, supply chain and finance to ensure commercial success.

Skills

Brand strategy

Digital marketing

Ecommerce marketing

Retail partnerships

Product innovation

Leadership

Job description

WelleCo is seeking a General Manager of Brand, Marketing & Product Innovation to shape the future of the global wellness brand from Melbourne. You will own brand strategy, customer growth, omnichannel marketing and product innovation, delivering growth across ecommerce, pharmacy, health retail, and marketplaces.

The role requires a track record of scaling premium consumer brands, with 10+ years in senior marketing leadership and strong commercial acumen.