Performance Lead (SEM/Social)

Kindred; Melbourne; Hybrid; AUD 108,000 - 132,000; Full time

Job summary

Kindred in Melbourne is seeking a Performance Lead to own paid media strategy and delivery across retail and ecommerce accounts with six-figure monthly budgets. You’ll operate across Google, Meta, TikTok and programmatic, steering cross-channel campaigns and owning the client relationship.

This permanent, hybrid role offers a collaborative culture with regular lunches and a focus on work-from-anywhere flexibility. 2 days WFH and Melbourne-based.

Qualifications

• 4+ years agency-side paid media experience.
• Experience with Google, Meta and programmatic platforms.
• Familiar with GA4 and feed optimisation.
• Ability to translate data into client actions.
• Retail/eCommerce accounts with large budgets.

Responsibilities

• Lead paid media strategy and delivery across a portfolio of retail and eCommerce accounts.
• Manage cross-channel campaigns across Google, Meta, TikTok and programmatic.
• Plan and pace six-figure monthly budgets across platforms.
• Own the client relationship and turn campaign data into decisions clients trust.
• Mentor and grow the specialists in your team.
• Contribute to new business pitches.

Skills

Paid media strategy

Cross-channel delivery

Budget planning

Client management

Team mentoring

Tools

Google Ads

Meta Ads

Programmatic DSP

GA4

Merchant Center

Job description

You can run a client's six-figure monthly budget and still not be the one deciding how it gets spent. Plenty of performance roles work exactly like that.

This one doesn't.

This is a national, award-winning digital agency running paid media for some of Australia's biggest and best-known brands, backed by the country's largest independent media group. They're a Google Premier Partner, and Google has recognised them for how they look after their people. But the reason people stay six, seven, even eight years has nothing to do with the logos or the awards. It is how the place is built.

They hire smart and trust you to run your patch. You own the strategy on your accounts and make the calls, instead of clearing every decision with four people. And the culture is why they are together; the team breaks for lunch together, there are monthly lunches and drinks, birthday leave, and a real push toward work-from-anywhere flexibility. It is a team that genuinely likes each other, and it shows.

As Performance Lead, you would own paid media strategy and delivery across a portfolio of retail and eCommerce accounts, the kind running serious monthly spend. Cross-channel is the whole game: Search, Social, Display and Video, across Google, Meta, TikTok and programmatic, with Performance Max and Advantage+ front and centre. You would front the client relationship, plan and pace the budgets, feed into new business pitches, and bring on the specialists coming up behind you.

What you'll own

• Lead paid media strategy and delivery across a portfolio of retail and eCommerce accounts


• Drive cross-channel performance across Search, Social, Display and Video


• Plan and pace six-figure monthly budgets across Google, Meta, TikTok and programmatic


• Own the client relationship and turn campaign data into decisions clients trust


• Feed performance insight into new business pitches


• Mentor and grow the specialists in your team

What good looks like

• You've run performance campaigns for 4+ years, agency-side, across Google, Meta and programmatic


• You've handled retail or eCommerce accounts with monthly budgets north of $100k


• You know Performance Max and Advantage+ well enough to make the automation work for you, not the other way round


• You're fluent in GA4 and comfortable with Merchant Centre and feed optimisation


• You read campaign data fast and explain it in a way clients act on

The package

Up to $120,000 package (inclusive). Permanent. Melbourne, hybrid with 2 days working from home.

We require overseas applicants to have existing work rights in Australia. No sponsorship is available for this opportunity.