Performance Content Creator

Good Riddance Insect Repellent; Melbourne; Remote; AUD 75,000 - 95,000; Full time

Job summary

Good Riddance Insect Repellent is seeking a motivated Performance Content Creator to craft stories that move Australians outdoors. You’ll script, shoot, star in, and edit iPhone videos, delivering fast, engaging content for Reels, TikTok, and ads, while preserving the brand voice.

The role offers flexible remote work across Australia with occasional travel to Melbourne. You’ll collaborate closely with the Head of Marketing, learn performance metrics, and grow into a leadership role as the brand

Qualifications

• Storytelling and marketing mindset for short-form video.
• Comfortable on camera and editing on mobile/desktop.
• Ability to script, shoot, and edit content quickly.
• Willingness to learn and adapt in a fast-paced startup environment.

Responsibilities

• Make content that gets Aussies outside.
• Pitch angles, script, shoot, star in and edit videos on your phone.
• Create fast, frequent content for Facebook, Instagram and TikTok.
• Maintain Good Riddance’s unique brand voice.

Skills

Storytelling

On-camera

Video editing

Premiere Pro

CapCut

Canva

Scripting

Tools

Premiere Pro

CapCut

Canva

iPhone filming

Job description

Love creating content that tells a great story? Addicted to Reels and TikTok? Know the difference between a video that looks nice and one that can actually sell? Keep reading…

Position: Performance Content Creator

Reports to: Head of Marketing

Location: Anywhere in Australia, with the occasional trip to our factory in Melbourne

Employment: Trial leading to Full time

Start Date: Immediate

Salary: $75k-$95k

I’m Oscar, and Good Riddance started from when I was 8 years old, waking up at 2am scratching my mozzie bites. My Mum hated spraying me with DEET and so decided to make her own natural repellent that actually works.We’ve grown from our caravan’s kitchen back in 2012, to one of Australia’s biggest repellent brands, and I now run the marketing. We’re hiring a full time Performance Content Creator to help us build our brand, create scroll stopping content, tell stories that sell, all while speaking directly to our target audience of mozzie magnets.

About Good Riddance

In 2009, my Mum and Dad quit their jobs, and took me and my brother around Australia in a caravan. We were living the dream, but my brother and I were mozzie magnets. Our mum got sick of spraying us down with disgusting DEET sprays every day, so she studied cosmetic chemistry and started making her own 100% natural repellent. It took two years and 37 failed formulas before she cracked a formula that not only works but is actually nice to use.

In 2014, she started selling it from a stall at the Mindil Beach Markets in Darwin. Today, we’re sold in 2,500+ stores across Australia, have hundreds of thousands of customers, and we’ve just been nationally ranged in Woolworths (we’re the only natural repellent on their shelf btw).

This year we’re becoming the Australian household name for repellent. Then next year, we’re expanding globally.

We’re on a mission to lead Aussies back outside, connecting with nature, without the harsh chemicals. A family business that started in a caravan, up against the big DEET brands.

Every repellent we sell is a chance to inspire people to connect with, and care for, the environment. As a 1% for the Planet member, we also give back to conserve the places we're getting people out to enjoy. For you, this means creating content that inspires people to fall back in love with the outdoors.

This is where you come in

We're looking for a self motivated creator to make content that tells stories, connects with Aussies and converts. You’re comfortable picking up an iPhone to create something yourself, in front of the camera and behind it. You'll be ideating, scripting, starring in, shooting and editing content that makes people stop scrolling, and start itching to get back outside, not itching their bites.

This summer, millions of Aussies are going to see our ads, and you’ll have the opportunity to help build a household brand. We've got the Brand, strategy and systems that let you move rapidly, fail fast, and most importantly, help you learn as much as you can.

What we need is the person who brings our brand to life, AND also loves knowing and learning what makes content perform as much as they love creating it.

We don’t just want more content. Good Riddance is THEbrand that is getting Australia back outside in nature with content that converts excitement into action.

We're not after someone to just shoot our shot list, and this isn't a videographer role. Organic, natural and authentic iPhone-style footage beats over-polished work for the feel we’re after.

Who you’ll work with

• Me, Oscar (Head of Marketing). I lead the strategy, team, and direction.
• Chris Radloff, Ads & Creative Strategist. Ex-Head of Paid Media @ Lucent Globe, a brand built on story selling.
• Together, we know the ads and the strategy. We're missing the creative leader.

Who I’m looking for

A self starter. Someone who can own the creative, can ideate stories, and make repellent something people actually get excited about.

And…someone who is excited to disrupt an industry.

1. A storyteller and a marketer

You care what stories are told, and you also love to see what sells and the why behind what’s working. You care more about what worksthan pretty.

2. You’re comfortable on camera & editing

You're confident using Premiere Pro, CapCut and Canva, and you're equally comfortable picking up an iPhone to capture something yourself. You already make content, whether that’s TikTok, Reels or UGC-style ads, and you’re happy being IN it, not just behind it. Talking to camera, showing the product in action, acting out a funny idea, you’re all over it.

3. Self starter

You don’t need years of experience or a degree. Volume and learning speed matter more. Someone who is really looking to own their role and results. We want to be able to hand you a loose brief and you’ll run with it. No hand-holding, low ego, high curiosity. You take feedback and iterate quickly. You’d rather test an idea that might flop than wait around for permission. We love an obsession with getting better.

What you’ll be doing

Make content that gets people outside

• Pitch your own angles on loose briefs, based on what we’re seeing work.
• Script, shoot, star in and edit short videos on your phone. Story-first selling.
• Make content fast and often for Facebook, Instagram and TikTok.
• Keep Good Riddance’s personality and story in everything you make.

Bring the ideas

• Research trends and stay on top of what’s happening on socials, so our content always feels current.
• Send us the ads and creators you can’t stop watching.
• Test new hooks and new ways of telling our story.
• Pitch the weird ideas too.

Learn from what’s working

• Every video goes out with real ad spend behind it, so you’ll know within days what’s working.
• We’ll guide you on what’s working. You have the freedom to decide exactly how, and what, you create.
• Our editors cut your winners into more variations.

You don’t need to be great at the performance side yet. Chris and I can teach you the numbers.

Stay organised

• Hit your deadlines and stick to the brief.
• Keep clear naming conventions and folders, so anyone can find anything.
• Keep everything sorted in Frame.io and our Drive.
• Keep Chris and me in the loop on what you’re working on and anything that’s holding you up.

Not for you if…

• You’re a cinematographer or videographer chasing polished, high-production work.
• You want a one-off gig on top of other clients.
• You need to be told what to do every day.

Why you’ll love Good Riddance

• Real creative freedom. We’re a lean team. No waiting on committees. We’d rather let data and performance decide, than think about things for weeks.
• Direct feedback from Chris and me. We’ll be working closely and learning too.
• Work from anywhere in Australia. We do have a factory in Melbourne that we’d love to film at occasionally.
• Investment in your growth. We want to help you grow as much as we can.

Where it leads

• Owning the brand’s storytelling. You’ll be the person who decides what stories Good Riddance tells, and you’ll see them go out to the whole country.
• Build your own team. Longer term, we see this role leading a team of creators, editors and strategists as we scale, built around how you like to work.
• A global stage. We’re launching globally next year, and you’ll be building it with us.