Patient CRM & App Growth Lead

Healthengine; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Hybrid workplace

Learning resources

Wellbeing program

Extra leave

Parental leave

Job summary

Healthengine is seeking a Patient CRM Lead to drive lifecycle marketing, oversee patient communications, and own app growth through multi-channel campaigns. You will collaborate with Marketing, Product and Legal to optimise journeys across Email, SMS, in-app messages and push, while strengthening database health and activation.

You will lead segmentation, craft GTM plans for new product releases, and own app onboarding, activations and cross-vertical bookings growth, with strong emphasis on

Qualifications

• Minimum 6 years in lifecycle or CRM roles.

Responsibilities

• Lead patient CRM strategy and execution across Email, SMS, In-App Messages and Push.
• Own segmentation and audience strategy for the patient base.

Skills

Lifecycle marketing

Braze

Analytics

CRM tools

App growth

Team collaboration

Tools

Braze

Adobe Analytics

HubSpot

Job description

Healthengine is seeking a Patient CRM Lead to drive lifecycle marketing, oversee patient communications, and own app growth through multi-channel campaigns. You will collaborate with Marketing, Product and Legal to optimise journeys across Email, SMS, in-app messages and push, while strengthening database health and activation.

You will lead segmentation, craft GTM plans for new product releases, and own app onboarding, activations and cross-vertical bookings growth, with strong emphasis on