Provider Campaigns & Communications Lead

SmartRecruiters, Inc.; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid workplace

Weekly snacks & drinks

Parental leave

Wellbeing resources

Learning resources

Extra leave

Job summary

Healthengine is seeking a Campaign & Comms Lead to own provider marketing communications, nurture campaigns, and ARPU growth within a fast-paced, hybrid team. You will coordinate cross-functional stakeholders and manage campaigns across email, events, social, and the web, delivering consistent brand messaging.

You’ll bring hands-on marketing automation, CMS proficiency, and strong project management to drive lead to MQL conversion and deliver measurable results in a health-tech marketplace

Qualifications

• Hands-on marketing automation experience (HubSpot preferred): journeys, segmentation, testing, reporting.
• Strong CMS capability (Wordpress or HubSpot preferred): building landing pages/webforms and applying conversion best practices.
• Event planning and logistics experience, coordinating multiple suppliers/stakeholders.

Responsibilities

• Prospect and customer communications (HubSpot): build, schedule, QA emails and journeys.
• Manage provider marketing calendar across email, events, social media, and updates.
• Create and manage landing pages and webforms; support content/SEO initiatives.
• Coordinate events end-to-end and drive post-event follow-up to improve MQL conversion.
• Deliver campaign assets and ensure brand consistency across touchpoints.

Skills

HubSpot

CMS

Event planning

Project management

Data-driven

Communication

Agile

Ownership

Learning mindset

Tools

Metricool

UTM tracking

Job description

Healthengine is seeking a Campaign & Comms Lead to own provider marketing communications, nurture campaigns, and ARPU growth within a fast-paced, hybrid team. You will coordinate cross-functional stakeholders and manage campaigns across email, events, social, and the web, delivering consistent brand messaging.

You’ll bring hands-on marketing automation, CMS proficiency, and strong project management to drive lead to MQL conversion and deliver measurable results in a health-tech marketplace