Provider Marketing Campaigns & Communications Lead

Healthengine; Sydney; Hybride; AUD 120 000 - 160 000; Plein temps

Avantages offerts par ce poste

Hybrid workplace

Team events

Snacks & drinks

Learning resources

Parental leave

Wellbeing program

Extra leave

Salary packaging discounts

Résumé du poste

Healthengine is seeking a Campaign & Comms Lead to act as the Marketing generalist within the Provider Marketing Team. The role manages provider communications in HubSpot, coordinates campaigns, events, and content-led initiatives to improve Lead to MQL conversion and ARPU growth.

You’ll own the marketing calendar, oversee social content, landing pages and webforms, and work with stakeholders across Marketing, Sales, Product and RevOps to drive data-informed improvements in engagement and

Qualifications

• Hands-on marketing automation experience (HubSpot preferred).
• Strong CMS capability (WordPress or HubSpot preferred).
• Event planning and logistics experience, coordinating multiple suppliers/stakeholders.
• Strong project management and ability to juggle multiple workstreams with tight deadlines.
• Data-informed mindset with ability to interpret results and apply learnings quickly.
• Driven by impact and results-oriented.
• High attention to detail with big-picture thinking.
• Bias towards action and getting things done, with a done is better than perfect attitude.
• Voracious learner always looking to expand your skills.

Responsabilités

• Prospect and customer communications (HubSpot).
• Build, schedule, QA and optimise provider communications in HubSpot (EDMs, nurture journeys, automated campaigns).
• Execute comms to support conversion through the funnel (Lead to MQL) and drive adoption/upsell messaging for existing customers (ARPU uplift).
• Maintain audience segmentation, testing (A/B), reporting and continuous improvement for engagement and conversion.
• Own deliverability basics (list hygiene inputs, unsubscribes, suppression logic, compliance checks).
• Own the Marketing calendar across email, events, social media, web updates and key moments.
• Create and manage social media content for LinkedIn and Facebook, scheduling and performance oversight via Metricool.
• Coordinate priorities, timelines and stakeholder approvals (Marketing, Sales, Product, RevOps).
• Ensure activity is sequenced correctly and aligned to GTM plans.
• Own provider marketing CMS workflow: build, QA and publish landing pages and webforms to support campaigns.
• Partner with Content Marketing & SEO Manager to implement landing pages for content/SEO activity.
• Implement website updates and CRO prioritized by CRO strategy.
• Work with Marketing Ops / RevOps to ensure tracking and attribution implemented correctly.
• Plan, coordinate and deliver provider marketing events; manage venues, suppliers, run sheets.
• Create event briefing docs; execute post-event follow-up and improvements.
• Deliver campaign assets promoting Healthengine’s provider brand; ensure brand consistency.
• Report and optimise rhythm with Marketing Ops.

Connaissances

Marketing automation

CMS capability

Event planning

Project management

Data-driven mindset

Attention to detail

Bias for action

Learning mindset

Ownership

Creative thinking

Agile environment

Presentation skills

Outils

HubSpot

WordPress

Metricool

Description du poste

Healthengine is seeking a Campaign & Comms Lead to act as the Marketing generalist within the Provider Marketing Team. The role manages provider communications in HubSpot, coordinates campaigns, events, and content-led initiatives to improve Lead to MQL conversion and ARPU growth.

You’ll own the marketing calendar, oversee social content, landing pages and webforms, and work with stakeholders across Marketing, Sales, Product and RevOps to drive data-informed improvements in engagement and