Partner Marketing Manager - Anz

Everi Pty; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Job summary

Okta seeks a Partner Marketing Manager to drive strategic partner initiatives and marketing programs in ANZ. You will design joint campaigns, manage MDF funding, and collaborate with regional teams to embed partner activities into GTM plans.

Responsibilities include asset creation, demand gen, and event management, with a focus on ROI tracking and program optimization. Strong collaboration across sales, product, and marketing is required.

Qualifications

• 8+ years of related experience; or 6+ years with a Master's.
• Bachelor's degree (or Master's) required.
• Experience in partner marketing and cross-functional initiatives.

Responsibilities

• Joint Campaign Planning: design and execute joint campaigns with partners.
• Asset Creation: develop co-branded materials like whitepapers and briefs.
• Funding Support: manage MDF for partner-led marketing initiatives.
• Work with regional marketing to include focus partners in Okta-led initiatives.
• Coordinate with APJ on logistical tasks for partner events.

Skills

Partner marketing

Cross-functional leadership

Education

Bachelor's degree

Master's degree

Job description

Job Description

The Partner Marketing Manager is a business strategic thinker, executor, and leader in Partner + Marketing initiatives, often leading complex projects, cross-functional, and broader company-wide initiatives. Deep understanding of business value propositions and better together positioning with assigned focus partners. Owns, builds and drives the strategies and plans with specific assigned focus partners / partner types. Builds and executes Partner + Marketing initiatives, campaigns or programs leveraging templates and frameworks working closely with cross-functional teams.

• Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.
• Asset Creation: Develop co-branded materials like whitepapers, solution briefs, and social media content
• Funding Support: Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
• Work with the regional marketing team to identify opportunities to incorporate focus partners into existing Okta-led initiatives
• Coordinate with the APJ Strategic Partner Marketing Manager on logistical tasks related to GSI and CSP partners as directed.

Relationship & Event Execution

• Serve as a primary marketing contact for a set of focus partners, assisting the APJ Partner Marketing Lead with relationship maintenance and communication
• Build and execute for key in-region events, including:
  • Partner Connects and Partner Forum events in ANZ in alignment with APJ lead
  • Key in region Tech Alliance events, such as: AWS Summits

Showcasing Partner Success

Highlight partner achievements and solutions through case studies, blogs, or videos.

Regular Communications

Ensure ongoing communications with partners, sharing product updates, new campaigns, and marketing best practices.

Demand Generation

• Collaborative Demand Generation: Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads.
• Lead Sharing and Tracking: Facilitate the process for lead sharing between the company and its partners, ensuring accountability and follow-through.

Reporting

• Tracking ROI: Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption.
• Feedback Loops: Use data and partner feedback to refine strategies and improve program outcomes.

Internal Team Alignment & Planning

• Collaboration with Sales: Work closely with the partner sales team to align marketing initiatives with revenue goals.
• Integrated GTM Planning: Work closely with Marketing Pod teams to embed partner marketing strategies into global and theater level plans.
• Product Marketing Integration: Ensure partner messaging aligns with the company's broader product positioning and GTM strategy.

Key Performance Indicators (KPIs)

• Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities.
• Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns.
• MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities.
• Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities

About the Employer

Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence.

About the Candidate

Experience: 8+ years of related experience in a professional role with a Bachelor's degree; or 6+ years with a Master's degree, Supporting Your Well-Being

• Driving Social Impact
• Developing Talent and Fostering Connection + Community

Work Environment

We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one.