Strategic Partner Marketing Lead

Tasmania; Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Job summary

Okta is seeking a Partner Marketing Manager to lead strategic partner marketing initiatives, collaborate with cross-functional teams, and manage MDF-backed programs across the APJ region. The role emphasizes joint campaigns, partner collaboration, and events such as Partner Connects and AWS Summits, with a hybrid in-office/remote work model.

The successful candidate will drive demand generation, measure ROI, and ensure alignment of partner messaging with Okta's GTM strategy while coordinating

Responsibilities

• Joint Campaign Planning: Collaborate with partners to design and execute joint marketing campaigns, such as webinars, events, or digital advertising.
• Asset Creation: Develop co-branded materials like whitepapers, solution briefs, and social media content
• Funding Support: Manage Market Development Funds (MDF) to financially support partner-led marketing initiatives
• Work with the regional marketing team to identify opportunities to incorporate focus partners into existing Okta-led initiatives
• Coordinate with the APJ Strategic Partner Marketing Manager on logistical tasks related to GSI and CSP partners as directed.
• Relationship & Event Execution: Serve as a primary marketing contact for a set of focus partners, assisting the APJ Partner Marketing Lead with relationship maintenance and communication
• Build and execute for key in-region events, including: Partner Connects and Partner Forum events in ANZ in alignment with APJ lead
• Key in region Tech Alliance events, such as: AWS Summits
• Showcasing Partner Success: Highlight partner achievements and solutions through case studies, blogs, or videos.
• Regular Communications: Ensure ongoing communications with partners, sharing product updates, new campaigns, and marketing best practices.
• Demand Generation: Collaborative Demand Generation: Work with partners to create demand-generation campaigns and events aimed at attracting and converting leads.
• Lead Sharing and Tracking: Facilitate the process for lead sharing between the company and its partners, ensuring accountability and follow-through.
• Reporting: Tracking ROI: Measure the effectiveness of partner marketing initiatives in driving pipeline, revenue, and adoption.
• Feedback Loops: Use data and partner feedback to refine strategies and improve program outcomes.
• Internal Team Alignment & Planning: Collaboration with Sales: Work closely with the partner sales team to align marketing initiatives with revenue goals.
• Integrated GTM Planning: Work closely with Marketing Pod teams to embed partner marketing strategies into global and theater level plans.
• Product Marketing Integration: Ensure partner messaging aligns with the company's broader product positioning and GTM strategy.
• Key Performance Indicators (KPIs): Campaign Execution: Successful on-time and on-budget delivery of assigned co-branded marketing activities.
• Partner Activation: Number of assigned partners actively utilising co-marketing materials or participating in joint campaigns.
• MDF Process Compliance: Aligning closely with MDF Administrator for timely submission of MDF claims for executed activities.
• Pipeline Support: Contribution to the team's partner-attached pipeline goal through assigned execution activities
• We believe the best work happens when we combine flexibility with in-person collaboration. This role follows a hybrid model (2 days in-office or on client site, 3 days remote) based out of our local hub. You'll have dedicated days to connect, brainstorm, and build with the team on-site, alongside the flexibility to work from home.

Job description

Okta is seeking a Partner Marketing Manager to lead strategic partner marketing initiatives, collaborate with cross-functional teams, and manage MDF-backed programs across the APJ region. The role emphasizes joint campaigns, partner collaboration, and events such as Partner Connects and AWS Summits, with a hybrid in-office/remote work model.

The successful candidate will drive demand generation, measure ROI, and ensure alignment of partner messaging with Okta's GTM strategy while coordinating