Paid Social & Performance Creative Director

Touch Of Talent Pty Ltd; Melbourne; Hybride; AUD 180 000 - 240 000; Plein temps

Résumé du poste

Touch Of Talent Pty Ltd, Melbourne-based independent digital marketing agency, is seeking a Paid Social & Performance Creative Director to lead paid social strategy and elevate its performance creative capability across a diverse client portfolio.

The role is hands-on and strategic, combining paid social expertise with creative direction, analytics and client leadership to drive measurable growth while collaborating with performance and content teams in a hybrid work model.

Qualifications

• 8+ years in performance marketing, with 3+ years in Paid Social.
• Advanced expertise with Meta Ads Manager and TikTok Ads.
• Strong creative judgement paired with analytics.
• Agency or client-side with pitches or new business exposure.

Responsabilités

• Lead Paid Social strategy across Meta, TikTok and emerging platforms.
• Develop testing frameworks for hooks, concepts and formats.
• Guide teams on automation and algorithm changes.
• Present strategies and performance insights to senior clients.
• Drive growth through new business pitches and client opportunities.

Connaissances

Paid Social

Performance Creative

Analytical thinking

Commercial awareness

Client leadership

Outils

Meta Ads Manager

TikTok Ads

Platform automation

Description du poste

Paid Social & Performance Creative Director

Company Type: Performance Marketing Agency

Work Model: Hybrid, 3 Days in Office / 2 Days WFH

Specialisation: Paid Social, Performance Creative & Creative Strategy

An exciting opportunity has opened with an established independent digital marketing agency seeking a Paid Social & Performance Creative Director to lead Paid Social strategy and build its Performance Creative capability across a diverse client portfolio.

With Paid Social revenue tripling year on year, the agency is investing in a senior specialist to combine performance marketing, creative strategy, and data-driven insights to drive measurable business growth.

Location: Melbourne

Work Model: Hybrid, 3 Days in Office / 2 Days WFH

Specialisation: Paid Social, Performance Creative & Creative Strategy

Key Platforms: Meta Ads, TikTok Ads & Emerging Social Platforms

An exciting opportunity has opened with an established independent digital marketing agency seeking a Paid Social & Performance Creative Director to lead Paid Social strategy and build its Performance Creative capability across a diverse client portfolio.

With Paid Social revenue tripling year on year, the agency is investing in a senior specialist to combine performance marketing, creative strategy, and data-driven insights to drive measurable business growth.

The Opportunity

Working closely with senior performance leadership, you will lead Paid Social and Performance Creative strategy across the Melbourne client portfolio.

This senior, hands-on role combines Paid Social expertise, creative direction, analytics and client leadership, working across performance and content teams to establish best practices, strengthen capabilities and improve campaign performance.

Key Responsibilities

Paid Social Strategy & Performance

• Lead Paid Social strategy across Meta Ads, TikTok Ads and emerging platforms, setting performance standards and best practices.

• Develop creative testing frameworks covering hooks, concepts, formats, creative refresh cycles and campaign optimisation.

• Guide performance teams on Paid Social strategy, platform automation and evolving algorithms.

Performance Creative & Innovation

• Direct performance creative strategy across concepts, messaging, scripting, storyboarding and creative iteration.

• Establish scalable creative briefing and production processes across performance and content teams.

• Analyse creative effectiveness to improve engagement, conversion rates and campaign performance.

Analytics, Clients & Growth

• Develop concept-level measurement frameworks to evaluate creative performance and identify optimisation opportunities.

• Partner with senior clients, presenting strategies, performance insights and commercial recommendations.

• Lead Paid Social and Performance Creative strategy in new business pitches and identify opportunities for client growth.

About You

We are looking for someone who combines deep Paid Social expertise with strong creative judgement, backed by analytical thinking and commercial awareness.

Ideally, you will bring:

• 8+ years in performance marketing, including 3+ years specialising in Paid Social.

• Advanced expertise across Meta Ads Manager, TikTok Ads, automation and platform algorithms.

• Strong performance creative skills, including creative strategy, concept evaluation and production direction.

• Experience with creative testing, performance analytics and campaign optimisation.

• Confidence managing senior client relationships, presenting strategies and contributing to pitches.

• Digital or media agency experience, or relevant client-side experience with agency pitch exposure.

• Experience scaling Paid Social capabilities, working across e-commerce and considered-purchase categories, or managing creator partnerships is highly regarded.

You don't need to be a designer or video editor. This role focuses on directing creative strategy, not producing assets.

Why Consider This Opportunity?

• Build a growing capability: Shape the Performance Creative offering, establish best practices and influence its long-term direction.

• Join a business with momentum: With significant growth across its Paid Social offering, creating an opportunity to lead a strategically important discipline.

• Make a meaningful impact: Work closely with senior leadership and influence campaign strategy, creative effectiveness and commercial growth.

• Work with experienced specialists: Collaborate across performance marketing, Paid Social and content teams within an established independent agency.