Paid Social Growth Lead — Beauty Brands

ZURU; Sydney; On-site; AUD 90,000 - 140,000; Full time

Job summary

ZURU Edge is seeking a Digital Marketing Manager (Paid Social) to own the creative and performance story behind our global ads. You’ll take content from global brand teams, adapt it for every market, source UGC, and run a structured testing program to scale what works across brands.

You’ll shape the paid social strategy with our Social & Content Director, partner with global teams and our Auckland-based digital team, and manage interns supporting content, UGC and reporting while staying close to

Qualifications

• 5+ years in paid social or digital marketing.
• Experience with multi-brand, global or beauty categories is a plus.
• Hands-on experience creating, sourcing or briefing paid content including UGC.
• A track record of running structured creative testing programs (A/B tests, test-and-learn).
• Strong command of performance marketing metrics and media plans.

Responsibilities

• Own the paid social content pipeline across beauty brands with strong creative.
• Set the standard for paid-ready assets: paid gets creative built for paid, on the right channels.
• Build and run a structured test-and-learn plan across hooks, formats, messaging, creators and offers, then scale the winners.
• Source and brief UGC creators, manage usage rights and get every asset ad-ready.
• Adapt global brand content for each market, keeping it locally relevant and true to each brand.
• Translate global media plans into the creative each one needs, and brief ads into the digital team so campaigns launch on time and on brand.
• Track creative performance, fatigue and spend against plan: refresh content before it drops off and flag issues early.
• Own paid social reporting across brands and markets, turning results into clear insights and recommendations.

Skills

Paid social

Meta Ads

TikTok Ads

Content briefs/briefing

Performance metrics

Tools

Meta Ads Manager

TikTok Ads Studio

Job description

ZURU Edge is seeking a Digital Marketing Manager (Paid Social) to own the creative and performance story behind our global ads. You’ll take content from global brand teams, adapt it for every market, source UGC, and run a structured testing program to scale what works across brands.

You’ll shape the paid social strategy with our Social & Content Director, partner with global teams and our Auckland-based digital team, and manage interns supporting content, UGC and reporting while staying close to